# Nidhi Kapur

> Nidhi Kapur is the founder and CEO of Maiden Home, a New York-based custom furniture company she launched in 2017 after stints at McKinsey, Google, and Birchbox. Frustrated by the gap between generic big-box stores and unreachable designer boutiques while furnishing her first apartment, she built a direct-to-consumer brand that links shoppers straight to artisanal workshops in North Carolina. Maiden Home has grown profitably since day one, opened a New York flagship in 2023 and a 4,000-square-foot Miami Design District flagship in 2025, all under Kapur's discipline of restraint, permanence, and craft.

- **Role:** Founder & CEO at Maiden Home
- **Organizations:** Maiden Home, Birchbox, Google, McKinsey & Company, Stanford University
- **Nationality:** American
- **Education:** B.A. in Human Biology, Stanford University
- **Known for:** Built Maiden Home into a profitable direct-to-consumer furniture brand from day one., Pioneered a model linking consumers directly to North Carolina artisanal workshops., Grew the company with consistent triple-digit year-over-year revenue growth in its early years.

## Career timeline

- **2008** — Joined McKinsey & Company as a Business Analyst after graduating Stanford.
- **2010** — Moved to Google as Associate, Business Operations & Strategy.
- **2012** — Became Director of Business Development at beauty startup Birchbox.
- **2015** — Founded Maiden Home; raised an early seed round.
- **2016** — Launched Maiden Home in beta.
- **2017** — Officially launched Maiden Home with three artisanal workshops in North Carolina.
- **2023** — Opened Maiden Home's first brick-and-mortar flagship in New York City.
- **2025** — Opened a 4,000+ sq ft flagship in the Miami Design District; released the Eva Collection.

## Achievements

- Built Maiden Home into a profitable direct-to-consumer furniture brand from day one.
- Pioneered a model linking consumers directly to North Carolina artisanal workshops.
- Grew the company with consistent triple-digit year-over-year revenue growth in its early years.
- Opened flagship retail locations in New York (2023) and Miami (2025).
- Designed the Miami Design District flagship herself in collaboration with Montalba Architects.
- Created the Eva Collection with hand-cast ceramic tile and white oak and walnut frames.

## Latest updates

- **2025-11** — Opened a 4,000+ sq ft sanctuary-like flagship in the Miami Design District, designed to be experienced rather than explained.
- **2025-11** — Released the Eva Collection featuring hand-cast ceramic tile and handmade white oak and walnut frames.

## Links

- Website: https://maidenhome.com
- LinkedIn: http://www.linkedin.com/in/nidhi-kapur-99007314
- Twitter/X: https://twitter.com/maidenhome
- Instagram: https://www.instagram.com/nidhikapur/

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Profile page: https://yespress.io/nidhi-kapur
Published by YesPress — https://yespress.io
Last updated: 2026-06-21