# Nicole Perez-Krueger

> Nicole Perez-Krueger is the Los Angeles-based founder and CEO of align Public Relations. She established the agency in 2019 after executive roles at Rogers & Cowan and PMK*BNC. Its work spans entertainment talent, creators, music, books and brands.

- **Role:** Founder and CEO at align Public Relations
- **Organizations:** align Public Relations, PMK*BNC, Rogers & Cowan
- **Education:** Bachelor’s degree (Crunchbase listing), University of California, Los Angeles
- **Known for:** Founded align Public Relations in 2019., Included in Haute Living’s 2024 Los Angeles PR Power Players feature., Led align as it entered ADD Collective in December 2025.

## Career timeline

- **Before public relations; exact date unknown** — Taught fourth grade, then took a temporary assistant job at Rogers & Cowan.
- **2011** — Moved from Rogers & Cowan to PMK*BNC as a vice president in the talent department.
- **2019** — Left PMK*BNC as an executive vice president and founded align Public Relations.
- **2024** — Hired Alex Schack as a vice president; the agency was reported to have more than 50 employees.
- **2025** — ADD Collective acquired an interest in align in December.
- **2026** — align ranked No. 22 on Observer’s PR Power List.

## Achievements

- Founded align Public Relations in 2019.
- Included in Haute Living’s 2024 Los Angeles PR Power Players feature.
- Led align as it entered ADD Collective in December 2025.

## Latest updates

- **2026-03** — Cody Simpson joined align for music publicity, with Lauren Morris-Ruff as his publicist.
- **2025-12** — ADD Collective acquired an interest in align.

## Links

- Website: https://align-pr.com/
- LinkedIn: https://www.linkedin.com/in/nicole-perez-krueger-31bb5718a

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Profile page: https://yespress.io/nicole-perez-krueger
Published by YesPress — https://yespress.io
Last updated: 2026-10-21