# Nicole Graham

> Nicole Hubbard Graham is Executive Vice President and Chief Marketing Officer of Nike, Inc., leading global brand storytelling across Nike, Jordan and Converse. A Nike veteran of roughly 18 years who rose from director of women's marketing to VP of global categories and consumer direct brand marketing, she left in 2021 to co-found the creative agency Adopt, then returned as CMO in January 2024. She is the architect of Nike's marketing reset, championing an 'athletes over algorithms' philosophy that produced the 2024 Paris Olympics comeback push and the 2025 Super Bowl 'So Win' brand anthem, Nike's first Super Bowl ad in 27 years.

- **Role:** Executive Vice President, Chief Marketing Officer at Nike, Inc.
- **Organizations:** Nike, Inc., Adopt, Jordan Brand, Converse
- **Nationality:** American
- **Known for:** Appointed Executive Vice President and Chief Marketing Officer of Nike, Inc. effective January 2024, Leads global brand marketing and storytelling across Nike, Jordan and Converse, Directed Nike's 2025 'So Win' Super Bowl brand anthem, the company's first Super Bowl ad in roughly 27 years

## Career timeline

- **2004** — Joined Nike, beginning an ~18-year tenure across U.S. and Europe roles
- **2010s** — Held roles including senior director of Northern Europe brand marketing and senior director of UK & Ireland brand marketing
- **2010s** — Led Nike's global basketball brand marketing as VP
- **2019** — Named VP of global categories and consumer direct brand marketing, overseeing global category, digital, retail and editorial strategy
- **2021** — Left Nike to co-found Adopt, a minority-owned creative agency working with athletes, startups and consumer brands
- **2023** — Announced (Nov 14) as Nike's incoming Chief Marketing Officer
- **2024** — Returned to Nike as EVP, Chief Marketing Officer, effective January 2, leading Nike, Jordan and Converse marketing
- **2024** — Oversaw Nike's Paris Olympics marketing comeback
- **2025** — Launched the 'So Win' brand anthem - Nike's first Super Bowl ad in 27 years

## Achievements

- Appointed Executive Vice President and Chief Marketing Officer of Nike, Inc. effective January 2024
- Leads global brand marketing and storytelling across Nike, Jordan and Converse
- Directed Nike's 2025 'So Win' Super Bowl brand anthem, the company's first Super Bowl ad in roughly 27 years
- Led Nike's marketing comeback around the 2024 Paris Olympics and Paralympics
- Co-founded Adopt, a minority-owned creative agency, in 2020
- Built campaigns across the Olympics, Paralympics, World Cup, NBA Finals and Super Bowl over her Nike career

## Latest updates

- **2024-01** — Began as EVP, Chief Marketing Officer at Nike, Inc.
- **2024-07** — Led Nike's marketing push around the Paris Olympics and Paralympics
- **2025-02** — Launched the 'So Win' brand anthem, Nike's return to the Super Bowl after ~27 years

## Links

- Website: https://about.nike.com/en/company/people/nicole-graham
- LinkedIn: https://www.linkedin.com/in/nicolehubbardgraham/
- Twitter/X: https://twitter.com/Nike
- Instagram: https://facebook.com/nike
- Facebook: https://facebook.com/nike

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Profile page: https://yespress.io/nicole-graham
Published by YesPress — https://yespress.io
Last updated: 2026-07-25