# Nicolas Gaudreau

> Nicolas Gaudreau is a Montreal-based marketing and digital executive, corporate director and educator. Now senior vice-president of marketing and digital strategies at CAA-Québec, he has worked across Bell, Nurun, Yellow Pages, Groupe Dynamite, Reitmans and SAIL, repeatedly taking on businesses where customer habits and technology are changing at the same time.

- **Role:** Senior Vice-President, Marketing and Digital Strategies at CAA-Québec
- **Organizations:** CAA-Québec, SAIL Outdoors, Reitmans Canada, Groupe Dynamite, Yellow Pages Group, Nurun, Bell Canada, Université de Sherbrooke, MT Lab, Hatley, Novexco
- **Nationality:** Canadian
- **Education:** Bachelor of Engineering in Electrical Engineering, McGill University, MBA in International Management, INSEAD, ICD.D corporate director designation, McGill University - Desautels Faculty of Management
- **Known for:** Helped lead Yellow Pages Group marketing during its transition toward digital media and commerce., Led marketing at Reitmans Canada across Reitmans, RW&CO., Addition Elle, Penningtons, Thyme Maternity and Hyba., Supported SAIL's reSAIL recommerce marketplace and public sustainability initiatives.

## Career timeline

- **Before 2008** — Held e-business and marketing leadership roles at Bell Canada, most recently as vice-president of interactive marketing for Bell.ca.
- **2008** — Joined Nurun as vice-president and general manager of its Montreal office.
- **By 2013-2015** — Served as senior vice-president and chief marketing officer at Yellow Pages Group during its digital transformation.
- **2015-2017** — Served as chief marketing officer at Groupe Dynamite.
- **2017-2020** — Joined Reitmans Canada as chief marketing officer, overseeing marketing and supporting growth across six banners.
- **2020-2024** — Served as vice-president of marketing at SAIL Outdoors.
- **2023** — Helped present reSAIL, SAIL's secure recommerce marketplace for used outdoor gear.
- **2024-present** — Serves as senior vice-president of marketing and digital strategies at CAA-Québec.
- **Ongoing** — Has taught graduate-level ecommerce and digital marketing at Université de Sherbrooke and served on corporate and nonprofit boards.

## Achievements

- Helped lead Yellow Pages Group marketing during its transition toward digital media and commerce.
- Led marketing at Reitmans Canada across Reitmans, RW&CO., Addition Elle, Penningtons, Thyme Maternity and Hyba.
- Supported SAIL's reSAIL recommerce marketplace and public sustainability initiatives.
- Earned the ICD.D corporate director designation.
- Has contributed as a graduate-level lecturer and as a director or adviser to corporate, startup and nonprofit organizations.

## Latest updates

- **2025-01** — Appeared in an Odgers interview on ethical leadership and the actions ethical leaders take.
- **2024-07** — Joined CAA-Québec as senior vice-president of marketing and digital strategies, leading commercialization and digital business, business intelligence and member experience.
- **2024-05** — Earned the Google AI Essentials certificate through Coursera.
- **2023-11** — Discussed SAIL's reSAIL platform and environmentally responsible marketing on the Masse Critique podcast.

## Links

- Website: https://www.caaquebec.com
- LinkedIn: https://www.linkedin.com/in/nicolasgaudreau
- Twitter/X: https://twitter.com/nickgaudreau
- YouTube: https://www.youtube.com/watch?v=MHBSjURLa0Q

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Profile page: https://yespress.io/nicolas-gaudreau
Published by YesPress — https://yespress.io
Last updated: 2026-08-24