# Nicolas Capuono

> Nicolas Capuono is a retail operator and customer-experience executive whose career connects outsourced service operations, Adore Me's digital growth and his current role as CEO of DAILYLOOK. He is best documented for treating returns, payments, service conversations and live shopping as parts of the product, not administrative chores after a sale.

- **Role:** CEO at DAILYLOOK
- **Organizations:** DAILYLOOK, Adore Me, Webhelp, Advention Business Partners, Close Brothers Group, HEC Paris
- **Education:** HEC Paris
- **Known for:** Helped build and deploy Adore Me's customer-experience strategy during a period in which a published professional biography says revenue grew from about €30 million to €300 million., Led customer-experience work spanning retention, the post-purchase journey and internationally outsourced call-center operations., A published professional biography credits him with leading profitable growth at DAILYLOOK, increasing revenue fivefold in three years to $150 million.

## Career timeline

- **Early career** — Worked at Webhelp, where a published trainer biography says he managed a portfolio of roughly ten strategic accounts including EDF, Cdiscount and Amazon. Public executive directories also list roles at Advention Business Partners and Close Brothers Group.
- **2017-2021** — Served as Vice President of Customer Engagement at Adore Me, focusing on service, retention, personalization and the post-purchase journey.
- **2018** — Appeared on the Marketing Over Coffee podcast to discuss Adore Me's growth, customer behavior and smart retail.
- **2021-present** — Became Chief Customer Officer at Adore Me, according to his public career record, overseeing customer experience as the retailer continued to scale.
- **2022** — Discussed live shopping, returns, shipping choices, payments and profitable growth in public interviews while serving as Adore Me's Chief Customer Officer.
- **2023** — Adore Me became a wholly owned Victoria's Secret & Co. subsidiary after a transaction with an approximately $400 million cash purchase price.
- **2025-present** — Listed as CEO of DAILYLOOK, the personal-styling service, while continuing to be identified publicly with Adore Me's customer organization.

## Achievements

- Helped build and deploy Adore Me's customer-experience strategy during a period in which a published professional biography says revenue grew from about €30 million to €300 million.
- Led customer-experience work spanning retention, the post-purchase journey and internationally outsourced call-center operations.
- A published professional biography credits him with leading profitable growth at DAILYLOOK, increasing revenue fivefold in three years to $150 million.
- A published service-partner case study associated with his Adore Me work reported customer satisfaction of 97%, up from 83%, and a first-response time of 26 minutes, down from 24 hours.
- Contributed public thinking on ecommerce returns, live shopping, payment design, customer review analytics and the tradeoffs among delivery speed, quality and sustainability.

## Latest updates

- **2025-05** — A current Pollen trainer profile presented Capuono as an instructor on managing outsourced customer-success teams and credited him with leading DAILYLOOK's profitable growth.
- **2025** — Public career profiles began listing him as CEO of DAILYLOOK while retaining his connection to Adore Me as Chief Customer Officer.
- **2024** — HEC Paris included him among members of the 2009 class recognized for supporting the school, its alumni organization and foundation between 2019 and 2024.

## Links

- Website: https://www.dailylook.com/
- LinkedIn: https://www.linkedin.com/in/nicolascapuono

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Profile page: https://yespress.io/nicolas-capuono
Published by YesPress — https://yespress.io
Last updated: 2026-09-26