# Nico Perdomo

> Nico Perdomo is the Guatemalan-American co-founder and CEO of Catch, a San Francisco-based fintech startup that built an alternative payment and rewards platform for direct-to-consumer brands. A Stanford Symbolic Systems graduate who spent time building products at LinkedIn and Affirm, he launched Catch in 2020 with the thesis that every payment transaction should delight the customer. Backed by Sequoia, Index Ventures, and Forerunner, Catch grew to serve hundreds of thousands of primarily Gen Z shoppers across nearly 100 brand partners including Rare Beauty, PacSun, and SoulCycle before ceasing operations in April 2025.

- **Role:** Co-Founder & CEO at Catch
- **Organizations:** Catch (getcatch.com), Stanford University, Affirm, LinkedIn
- **From:** Guatemala
- **Nationality:** Guatemalan-American
- **Education:** B.S. Symbolic Systems (with Distinction), Stanford University, High School Diploma (Distinguished Honors), American School of Guatemala
- **Known for:** Built Catch from zero to hundreds of thousands of Gen Z shoppers across nearly 100 DTC brand partners, Secured backing from Sequoia Capital (Alfred Lin), Index Ventures, and Forerunner Ventures, Attracted angel investment from founders of Affirm, Warby Parker, Allbirds, Casper, and DoorDash

## Career timeline

- **2014** — iOS Development Intern at goTenna
- **2015** — Associate Product Manager Intern at LinkedIn, supporting SlideShare
- **2016** — Graduated Stanford with B.S. Symbolic Systems with Distinction
- **2016-2018** — Product Manager at LinkedIn, working on new content types and SlideShare
- **2018-2020** — Product Manager at Affirm, Inc., focused on checkout product and growth marketing platform
- **2020** — Co-founded Catch in San Francisco with Vijay Singh, Denia Ebersole, and Whitney LaRow
- **2020** — Secured seed funding from Sequoia Capital (Alfred Lin) and Index Ventures
- **2022** — Raised seed round; angel backers include founders of Affirm, Warby Parker, Allbirds, Casper, and DoorDash
- **2023** — Hosted beauty and retail industry event at The Golden Swan, NYC; spoke on Gen Z loyalty trends
- **2024** — Spoke at WWD Beauty CEO Summit; Catch network expanded to Rare Beauty, Kosas, Summer Fridays, Living Proof, Saie
- **2025** — Catch ceased operations in April 2025

## Achievements

- Built Catch from zero to hundreds of thousands of Gen Z shoppers across nearly 100 DTC brand partners
- Secured backing from Sequoia Capital (Alfred Lin), Index Ventures, and Forerunner Ventures
- Attracted angel investment from founders of Affirm, Warby Parker, Allbirds, Casper, and DoorDash
- Delivered 43% faster repurchase rates and 46% increase in customer retention for partner merchants
- Achieved 92% repeat purchase surge and 55% second-purchase rate for PacSun
- Helped Ouai achieve 38% repeat purchase increase and 3.3x ROI
- Graduated Stanford University with Distinction in Symbolic Systems (top 10% of Class of 2016)
- Spoke at WWD Beauty CEO Summit 2024 representing Catch as a leading alternative payment company
- Successfully assembled founding team of Stanford/Affirm/Google alumni as co-founders

## Latest updates

- **2025-04** — Catch ceased operations on approximately April 24, 2025, after five years of building the alternative payments platform
- **2024-05** — Spoke at WWD Beauty CEO Summit 2024, sharing data that 95% of Gen Z consumers use fewer than five loyalty programs
- **2024-04** — Catch network expanded to include beauty brands Living Proof, Saie, Rare Beauty, Kosas, Ouai, and Summer Fridays
- **2023-11** — Hosted Catch cocktail party at The Golden Swan in NYC's West Village with approximately 100 beauty and retail executives
- **2023-05** — Catch pursuing in-store expansion to complement existing DTC e-commerce integrations; merchant count more than doubled in 2023

## Links

- Website: https://getcatch.com
- LinkedIn: http://www.linkedin.com/in/nicolasperdomo
- Twitter/X: https://twitter.com/nicolasperdomo4
- Instagram: https://www.instagram.com/nicolasperdomo4/

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Profile page: https://yespress.io/nico-perdomo
Published by YesPress — https://yespress.io
Last updated: 2026-05-13