# Nicky Gathrite

> Nicky Gathrite is the founder and CEO of Elevate Agency, a talent management and marketing business serving athletes, entertainers and digital creators. A former UTEP football player and 2018 Fear Factor winner, he worked in finance and consulting before co-founding Unruly Agency with Tara Electra; he later sold his stake and focused on Elevate.

- **Role:** Founder and CEO at Elevate Agency
- **Organizations:** Elevate Agency, Unruly Agency (co-founder; stake sold in late 2023), Daily Strides (former CEO)
- **From:** Las Vegas, United States
- **Nationality:** American
- **Education:** Taylor University, Riverside City College, University of Texas at El Paso
- **Known for:** Golden State Bowl Defensive MVP at Riverside City College., 2014 Conference USA Commissioner’s Honor Roll., 2018 MTV Fear Factor winner.

## Career timeline

- **2011** — Played football at Taylor University.
- **2012** — Played at Riverside City College; named Golden State Bowl Defensive MVP.
- **2013-2014** — Played defensive back at UTEP.
- **2018** — Won on MTV’s Fear Factor; began Daily Strides consulting work.
- **2020** — Unruly Agency was incorporated; co-founded with Tara Electra. Earlier anniversary coverage dates its beginnings to 2019.
- **2022** — Elevate Agency LLC formed in California on September 8.
- **2023** — Sold his stake in Unruly in late 2023, according to subsequent coverage.
- **2026** — Publicly discussed Elevate’s Adobe Premiere festival campaign.

## Achievements

- Golden State Bowl Defensive MVP at Riverside City College.
- 2014 Conference USA Commissioner’s Honor Roll.
- 2018 MTV Fear Factor winner.
- Founded Elevate Agency.

## Latest updates

- **2026-06** — A contributor-content profile discussed his public presence and leadership at Elevate.
- **2026-05** — He publicly credited his team for Elevate’s Adobe Premiere festival campaign.
- **2025-01** — Organized a Los Angeles fire-relief fundraiser with Jermaine Johnson through Elevate.

## Links

- Website: https://elevateagency.be/nickygathrite
- LinkedIn: https://www.linkedin.com/in/nickygathrite
- Twitter/X: https://x.com/NickyGathrite
- YouTube: https://www.youtube.com/@nicky.gathrite
- Instagram: https://www.instagram.com/nickygathrite/
- Facebook: https://www.facebook.com/nicky.gathrite/
- TikTok: https://www.tiktok.com/@nickygathrite

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Profile page: https://yespress.io/nicky-gathrite
Published by YesPress — https://yespress.io
Last updated: 2026-10-06