# Nicks Ericsson

> Nicks Ericsson is the Chief Marketing Officer of KEEN Footwear, the Portland-based outdoor shoe company, a role he took on in 2024. A Swedish-trained brand marketer with more than 20 years across fashion, sport, and footwear, he spent over a decade at UGG, where he built the brand's first circular-economy program and pushed its regenerative-agriculture pledge across a million acres of farmland. Earlier he helped scale premium labels including J.Lindeberg and Justin Timberlake's William Rast, and he co-founded The AND Agency to advise companies on responsible brand and sustainability strategy. His stated aim at KEEN is to make it 'the most trusted brand in the world' through consistency and transparency rather than moonshot promises.

- **Role:** Chief Marketing Officer at KEEN Footwear
- **Organizations:** KEEN Footwear, The AND Agency, White Buffalo Land Trust, UGG, J.Lindeberg, William Rast
- **Nationality:** Swedish
- **Education:** Bachelor of Business Administration, Brand Management and Marketing, Lund University
- **Known for:** Built UGG's first circular-economy program, Drove UGG's pledge to move one million acres of farmland toward regenerative agriculture with the Savory Institute, reached a year ahead of schedule, Helped launch Regenerate By UGG, a collection using regeneratively sourced sheepskin

## Career timeline

- **early career** — Marketing roles at J.Lindeberg, helping reposition the Scandinavian premium fashion brand globally
- **late 2000s** — Director of Marketing at William Rast, Justin Timberlake's fashion label
- **2010s** — Joined UGG (Deckers Brands), rising through roles including Global Director of Product Marketing
- **2022** — As Senior Director of Brand Purpose, Sustainability and DEI at UGG, launched circular-economy program and regenerative-agriculture pledge with the Savory Institute
- **2023** — Co-founded The AND Agency as fractional CMO and consultant on brand and sustainability strategy; UGG launched Regenerate By UGG collection
- **2024** — Appointed Chief Marketing Officer of KEEN Footwear in Portland, Oregon
- **2025** — Featured speaker at the Outside Festival summit

## Achievements

- Built UGG's first circular-economy program
- Drove UGG's pledge to move one million acres of farmland toward regenerative agriculture with the Savory Institute, reached a year ahead of schedule
- Helped launch Regenerate By UGG, a collection using regeneratively sourced sheepskin
- Led global brand repositioning of J.Lindeberg
- Co-founded The AND Agency advising on responsible brand and sustainability strategy
- Drove KEEN's removal of PFAS from its supply chain ahead of legal mandate
- Advisor to the White Buffalo Land Trust supporting regenerative agriculture

## Latest updates

- **2025-05** — Named a featured speaker at the Outside Festival summit as CMO of KEEN.
- **2024** — Appointed Chief Marketing Officer of KEEN Footwear.

## Links

- Website: https://www.keenfootwear.com
- LinkedIn: https://www.linkedin.com/in/nicksericsson/

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Profile page: https://yespress.io/nicks-ericsson
Published by YesPress — https://yespress.io
Last updated: 2026-07-25