# Nicole Pekerman

> Nicole Pekerman is a brand marketer turned founder who spent 17+ years steering billion-dollar names like Tim Hortons, Philadelphia Cream Cheese and Wonder Bread before launching Paid Workout, a fitness-motivation app that pays people to move. Today she runs Health Collective LLC as CEO and Chief Wellness Officer, hosts The Healthy Pod, and builds wellness products aimed squarely at women. Her work fuses big-brand marketing instincts with a community-first take on motivation and gamified habit-building.

- **Role:** CEO & Chief Wellness Officer at Health Collective LLC
- **Organizations:** Health Collective LLC, Paid Workout Corp., Restaurant Brands International (Tim Hortons), Kraft Heinz, Weston Foods, GoodLife Fitness
- **Education:** Social Media Executive Certification, Business / Management / Marketing, Columbia University
- **Known for:** Founded Paid Workout, a fitness-motivation app that gamifies habits and rewards users with cash prizes, Grew Paid Workout to 100,000 members within its first year, Managed billion-dollar CPG brands across a 17+ year marketing career

## Career timeline

- **Early career** — Ran her late father's steel fabrication company for three years, then sold it
- **2000s-2010s** — Spent 12 years at Kraft Heinz managing billion-dollar brands including DiGiorno, Philadelphia Cream Cheese and Kool-Aid
- **Mid career** — Led marketing at Weston Foods, rebuilding iconic brands such as Wonder Bread
- **Mid career** — Served as VP of Marketing for Tim Hortons at Restaurant Brands International
- **2020** — Began building Paid Workout during the COVID-19 lockdown, inspired by her son's question
- **2021** — Launched Paid Workout, reaching 100,000 members in its first year
- **2023** — Published the Health Collective Wellness Food & Fitness Planner
- **Current** — Leads Health Collective LLC as CEO & Chief Wellness Officer and hosts The Healthy Pod podcast

## Achievements

- Founded Paid Workout, a fitness-motivation app that gamifies habits and rewards users with cash prizes
- Grew Paid Workout to 100,000 members within its first year
- Managed billion-dollar CPG brands across a 17+ year marketing career
- Industry recognition associated with Cannes Lions, Effies and CMA awards
- Authored the Health Collective Wellness Food & Fitness Planner
- Host of The Healthy Pod podcast

## Latest updates

- **2024** — Hosting The Healthy Pod, a podcast powered by Health Collective
- **2023** — Released the Health Collective Wellness Food & Fitness Planner

## Links

- Website: https://nicolepekerman.com/
- LinkedIn: https://www.linkedin.com/in/nicolepekerman/
- Twitter/X: https://x.com/nicolepekerman
- YouTube: https://www.youtube.com/watch?v=2pFydtWoomM
- Instagram: https://www.instagram.com/nicolepekerman

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Profile page: https://yespress.io/nickol-pekerman
Published by YesPress — https://yespress.io
Last updated: 2026-06-10