# Nick Wilkoff

> Nick Wilkoff is the Chief Marketing Officer of L.L.Bean, the 111-year-old Maine outdoor brand known for its lifetime guarantee, Bean Boots, and Outdoor Discovery programs. A Middlebury environmental policy graduate who started his career as a Forrester Research analyst, Wilkoff leads brand, marketing, and customer engagement for a company doing roughly $1.7 billion in annual revenue. He champions an outdoors-for-everyone philosophy, pairing L.L.Bean's heritage of quality and durability with a modern, inclusive, community-first approach to keeping a legacy brand relevant.

- **Role:** Chief Marketing Officer at L.L.Bean
- **Organizations:** L.L.Bean, Forrester Research, Applied Geographics, Inc., Middlebury College
- **Nationality:** American
- **Education:** B.A., Environmental Policy, Middlebury College
- **Known for:** Leads brand, marketing, and customer engagement for L.L.Bean, a roughly $1.7 billion outdoor retailer, Guided a 111-year-old heritage brand through omnichannel and direct-to-consumer transformation, Championed inclusivity initiatives to make the outdoors more accessible

## Career timeline

- **1997** — Graduated from Middlebury College with a B.A. in Environmental Policy
- **Early career** — Project Manager at Applied Geographics, Inc.
- **Early career** — Senior Analyst at Forrester Research
- **2018** — Joined L.L.Bean, holding leadership roles including VP of International & Direct to Business and VP of Marketing & International
- **2020** — Named Chief Marketing Officer of L.L.Bean

## Achievements

- Leads brand, marketing, and customer engagement for L.L.Bean, a roughly $1.7 billion outdoor retailer
- Guided a 111-year-old heritage brand through omnichannel and direct-to-consumer transformation
- Championed inclusivity initiatives to make the outdoors more accessible
- Frequent industry speaker on legacy brand relevance and marketing (Brand Innovators, Marketing Trends podcast)

## Latest updates

- **2024-01** — Featured as a speaker with Brand Innovators, representing L.L.Bean's marketing leadership
- **2023** — Appeared on the Marketing Trends podcast discussing how L.L.Bean stays relevant after 111 years through transparency, inclusion, customer focus, and community

## Links

- Website: https://www.llbean.com
- LinkedIn: http://www.linkedin.com/in/nick-wilkoff-56b3861

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Profile page: https://yespress.io/nick-wilkoff
Published by YesPress — https://yespress.io
Last updated: 2026-07-25