# Nick Stamos

> Nick Stamos is the CEO of Rakuten Advertising, one of the world's largest affiliate and performance marketing networks, where he leads an AI-driven initiative called 'Affiliate Intelligence' to reshape how brands and publishers connect. A MIT-trained strategist turned serial entrepreneur, Stamos previously co-founded Sindeo, a digital mortgage startup, built mobile analytics at Telephia through its acquisition by Nielsen, and spent nearly a decade in management consulting before pivoting to tech. Based in Mill Valley, California, he champions the convergence of brand and partner marketing and has positioned Rakuten Advertising at the forefront of influencer and affiliate innovation.

- **Role:** CEO at Rakuten Advertising
- **Organizations:** Rakuten Advertising, Sindeo, The Nielsen Company, Telephia, Swander Pace & Company, Braxton Associates, Forbes Finance Council
- **From:** Syracuse, New York, United States
- **Nationality:** American
- **Education:** Bachelor of Science in Management, Economics minor, Massachusetts Institute of Technology (MIT)
- **Known for:** Built and scaled Rakuten Advertising into one of the world's leading affiliate and performance marketing networks, Launched 'Affiliate Intelligence' - a comprehensive AI initiative reshaping affiliate marketing workflows, Led Nielsen's expansion of mobile measurement business outside of North America

## Career timeline

- **Early career** — 8 years as a management consultant at Swander, Pace & Company and Braxton Associates, working with CPG manufacturers and retailers on strategy, new product development, competitive assessment, channel management, and M&A
- **Pre-2007** — Joined founding team at Telephia, a mobile analytics firm focused on mobile audience measurement
- **2007** — Telephia acquired by The Nielsen Company; transitioned to SVP role at Nielsen
- **2007-2013** — SVP at The Nielsen Company, led the launch of Nielsen's mobile business outside of North America
- **2013** — Co-founded Sindeo, a San Francisco-based digital mortgage startup, with co-founder Ori Zohar
- **2015** — Sindeo raised $5M Series A from Renren and ZenBanx founder; total funding exceeded $15M
- **2017** — Sindeo shut down, then acquired by investor Renren; Stamos stepped back from CEO role
- **January 2015 - January 2018** — Member of Forbes Finance Council
- **January 2018** — Became CEO of Rakuten Marketing and Rakuten Intelligence
- **February 2020** — Named CEO of Rakuten Advertising following brand consolidation
- **May 2024** — Launched 'Affiliate Intelligence' initiative - AI-driven capabilities for the affiliate industry

## Achievements

- Built and scaled Rakuten Advertising into one of the world's leading affiliate and performance marketing networks
- Launched 'Affiliate Intelligence' - a comprehensive AI initiative reshaping affiliate marketing workflows
- Led Nielsen's expansion of mobile measurement business outside of North America
- Co-founded Sindeo, raising over $15M and pioneering digital mortgage brokerage
- Was part of the founding team at Telephia, which was acquired by Nielsen in 2007
- MIT graduate with BS in Management and Economics minor
- Member of Forbes Finance Council (2015-2018)

## Latest updates

- **2024-05** — Launched 'Affiliate Intelligence' initiative with AI-driven capabilities including Audience Engine enhancements, Affiliate Conversion Journey tools, and Partnership Discovery features.
- **2024-07** — Featured in YouTube video discussing Affiliate Intelligence and Rakuten Advertising's AI-driven vision for the affiliate industry.
- **2023-01** — Spoke with Hello Partner on influencer marketing's role in a post-cookie world, predicting influencers will be essential publisher types.
- **2022-01** — Interviewed by Hello Partner on the convergence of brand and partner marketing and the future of affiliate channels.

## Links

- Website: https://rakutenadvertising.com
- LinkedIn: http://www.linkedin.com/in/nick-stamos-52824637
- YouTube: https://www.youtube.com/watch?v=gtOSv5QFEjE
- Facebook: https://www.facebook.com/Rakuten

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Profile page: https://yespress.io/nick-stamos
Published by YesPress — https://yespress.io
Last updated: 2026-05-16