# Nick Jordan

> Nick Jordan is the Brooklyn-based founder and former CEO of Narrative I/O. His product and strategy career includes Yahoo, Demdex, Adobe and Tapad. He founded Narrative in 2016 after encountering the difficulty of acquiring usable external data, and moved into a strategic role when Tim Mahlman became CEO in May 2023. His public writing focuses on data transparency, composable identity and AI that reduces practical work.

- **Role:** Founder at Narrative I/O
- **Organizations:** Narrative I/O, Tapad, Adobe, Demdex, Yahoo
- **Education:** St. Bonaventure University
- **Known for:** Founded Narrative I/O in 2016., Helped Tapad evolve from a media business toward data and technology licensing., Led Narrative through its 2020 Series A and Data Streams Marketplace launch.

## Career timeline

- **Before 2011** — Senior director at Yahoo, working on pricing and yield management; later led product management at Demdex.
- **2011** — Demdex was acquired by Adobe.
- **Before 2016** — SVP of Product and Strategy at Tapad.
- **2016** — Founded Narrative; Telenor acquired Tapad for $360 million.
- **2020** — Narrative announced an $8.5 million Series A led by G20 Ventures.
- **2023** — Transitioned to a strategic role as Tim Mahlman became CEO on May 23; announced NQL public preview on October 25.

## Achievements

- Founded Narrative I/O in 2016.
- Helped Tapad evolve from a media business toward data and technology licensing.
- Led Narrative through its 2020 Series A and Data Streams Marketplace launch.

## Latest updates

- **2026-05** — Published an argument that clean rooms require consistent data interpretation to enable effective collaboration.
- **2026-01** — Published a LinkedIn article favoring small AI capabilities, illustrated with Rosetta-generated dataset descriptions.

## Links

- Website: https://next.narrative.io/team/nick-jordan
- LinkedIn: https://www.linkedin.com/in/nickjordan
- Twitter/X: https://twitter.com/nick_jordan

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Profile page: https://yespress.io/nick-jordan
Published by YesPress — https://yespress.io
Last updated: 2026-10-11