# Nick Eatock

> Nick Eatock is the London-based co-founder and CEO of intelliflo, the financial advice software business founded in 2004. His career includes a spell as executive chairman from 2014 to 2019, followed by a return as CEO. His public work focuses on adviser productivity, technology adoption and widening access to advice.

- **Role:** Co-founder and CEO at intelliflo
- **Organizations:** intelliflo
- **Nationality:** British
- **Education:** BSc, Commerce and Accounting, University of Birmingham
- **Known for:** Co-founded intelliflo in 2004 and remained involved through successive ownership changes., The company’s Intelligent Office product served 2,350 firms and 22,700 users by September 2019., Promoted measuring technology adoption through the eAdviser Index.

## Career timeline

- **2004** — Co-founded intelliflo.
- **2013** — Led intelliflo as HgCapital announced a majority investment.
- **2014** — Became executive chairman when Hamish Purdey joined as CEO in November.
- **2018** — Was executive chairman when Invesco acquired intelliflo in June.
- **2019** — Returned as CEO in September following Purdey’s departure.
- **2025** — Continued as CEO as Carlyle announced an agreement to acquire intelliflo from Invesco.
- **2026** — Led intelliflo as it announced its Mabel Insights acquisition on 12 October.

## Achievements

- Co-founded intelliflo in 2004 and remained involved through successive ownership changes.
- The company’s Intelligent Office product served 2,350 firms and 22,700 users by September 2019.
- Promoted measuring technology adoption through the eAdviser Index.

## Latest updates

- **2026-10** — intelliflo announced its Mabel Insights acquisition on 12 October, with deeper integration planned and free access retained.
- **2026-09** — Published a Professional Adviser opinion piece on ongoing advice and continuity of service on 25 September.
- **2026-06** — Joined Melo’s Nicky Wright for a 22 June discussion of data and advice-business acquisitions.
- **2026-02** — Published a 23 February opinion article about AI advice trends.

## Links

- Website: https://www.intelliflo.com/
- LinkedIn: https://uk.linkedin.com/in/nickeatock

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Profile page: https://yespress.io/nick-eatock
Published by YesPress — https://yespress.io
Last updated: 2026-10-22