# Nicholas Ling

> Nicholas Ling is the co-founder and CEO of Pattern Brands, a New York house of direct-to-consumer home goods brands. A physics graduate turned consultant turned brand builder, he ran the branding agency Gin Lane, which helped launch the likes of Harry's, Hims and Stadium Goods, before closing it in 2019 to build and acquire his own portfolio of brands including Open Spaces, Equal Parts, GIR, Yield, Letterfolk and Poketo. He pairs analytical rigor with a mission rooted in helping people enjoy time at home.

- **Role:** Co-Founder & CEO at Pattern Brands
- **Organizations:** Pattern Brands, Gin Lane, The Boston Consulting Group, Dynamo
- **From:** London, United Kingdom
- **Nationality:** British
- **Education:** Master's degree, Physics, University of Oxford, MBA, Business Administration and Management, Harvard Business School
- **Known for:** Co-founded and leads Pattern Brands, a portfolio of DTC home goods brands, As CEO of Gin Lane, helped launch over 50 startups and reportedly created roughly $15B in market value over 4.5 years, Gin Lane's client work included Harry's, Hims, AYR and Stadium Goods

## Career timeline

- **2008** — Joined The Boston Consulting Group as a Project Leader
- **2010** — Became a Fellow at Dynamo
- **2015** — Became CEO of Gin Lane Media, the branding agency
- **2019** — Co-founded Pattern Brands with Emmett Shine and Suze Dowling; closed Gin Lane
- **2021** — Acquired Poketo following $25M Series B funding
- **2022** — Pattern Brands expanded brick-and-mortar retail; opened Poketo flagship in Santa Monica

## Achievements

- Co-founded and leads Pattern Brands, a portfolio of DTC home goods brands
- As CEO of Gin Lane, helped launch over 50 startups and reportedly created roughly $15B in market value over 4.5 years
- Gin Lane's client work included Harry's, Hims, AYR and Stadium Goods
- Raised approximately $60M in capital to build and acquire DTC home brands
- Built a brand portfolio including GIR, Open Spaces, Equal Parts, Yield, Letterfolk and Poketo
- Established wholesale partnerships with retailers including Trader Joe's

## Latest updates

- **2022-07** — Pattern Brands raised $25M Series B and accelerated brick-and-mortar plans, including a Poketo flagship in Santa Monica.

## Links

- Website: https://patternbrands.com
- LinkedIn: http://www.linkedin.com/in/nicholas-ling-4148b18
- YouTube: https://www.youtube.com/watch?v=IOv0kIi3-Us

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Profile page: https://yespress.io/nicholas-ling
Published by YesPress — https://yespress.io
Last updated: 2026-06-10