# Nicholas & Lence Communications

> Nicholas & Lence Communications is a New York strategic communications firm that combines media relations with government and community affairs. Its work ranges from crisis response and tourism recovery to BID formation, sports promotion and local-business publicity - including one bakery campaign that generated more demand than the client could comfortably handle.

- **Founded:** 2007
- **Headquarters:** New York, United States
- **Founders:** Cristyne Nicholas (Co-founder and CEO), George Lence (Co-founder and President)
- **Team size:** Approximately 23 employees in the supplied dataset; LinkedIn lists the company in the 11-50 range.
- **Products:** Public relations, Government and community relations, Strategic business development, NLC BID, Special events and promotions
- **Notable:** Founded in 2007 by Cristyne Nicholas and George Lence., Won a 2018 HSMAI Adrian Gold Award for the launch of National Geographic Encounter: Ocean Odyssey., Recognized in City & State New York rankings including the Political PR Power 50, Women's Power 100, Westchester Power 100 and New York City's Top 50 Lobbyists.

## Products & services

- **Public relations** — Media strategy and outreach across regional, national and international outlets.
- **Government and community relations** — Political-landscape assessment, official outreach, representation, advocacy and community-support campaigns.
- **Strategic business development** — Opportunity evaluation, integrated marketing, partnerships, market expansion and brand building.
- **NLC BID** — Specialist guidance for Business Improvement District formation and expansion, including press, crisis, government and community relations.
- **Special events and promotions** — Media events, launches, conferences, fundraisers and annual events delivered with event-production partners.
- **Destination marketing** — Consumer and travel-trade publicity, tailored messaging and familiarization tours for places, venues and annual events.
- **Coalition management** — Formation and administration of trade associations and membership organizations, from board engagement to compliance and unified messaging.
- **Sports promotion** — Story development and media outreach to sports reporters in New York, nationally and internationally.

## Achievements

- Founded in 2007 by Cristyne Nicholas and George Lence.
- Won a 2018 HSMAI Adrian Gold Award for the launch of National Geographic Encounter: Ocean Odyssey.
- Recognized in City & State New York rankings including the Political PR Power 50, Women's Power 100, Westchester Power 100 and New York City's Top 50 Lobbyists.
- Recognized by the Observer among powerful public-relations firms and New York public-relations agencies.
- Helped Belmont BID launch the Piazza di Belmont outdoor-dining plan during the COVID-19 disruption.
- Supported Statue Cruises through events including superstorms and federal government shutdowns.
- Produced a multi-state tourism-recovery campaign after hurricanes Katrina and Rita and the BP oil spill.

## Latest updates

- **2026-08** — The company identified Times Square retailer House of Spells as a client in a LinkedIn update.
- **2026-01** — A Village of Mamaroneck report described NLC's work on press materials, reporter outreach, intergovernmental announcements and a crisis-communications protocol.
- **2025-10** — The Village of Mamaroneck authorized a three-month communications and public-relations contract at $6,000 per month.
- **2025** — Cristyne Nicholas and George Lence were jointly listed at number 31 on the Westchester Power 100.

## Links

- Website: https://nicholaslence.com
- LinkedIn: https://www.linkedin.com/company/nicholas-%26-lence
- Twitter/X: https://twitter.com/nicholaslence
- Facebook: https://facebook.com/NicholasLence

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Profile page: https://yespress.io/nicholas-and-lence-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-19