# Nice, Inc.

> Nice, Inc. is a small Washington-state design company that makes CableKeeps - molded rubber organizers, shaped like goldfish, whales and squid, that snap onto Apple power adapters to tame tangled cords and mark whose charger is whose. Founded in 2011 by designer Jim Young and launched on Kickstarter, the brand turned a universal household annoyance into a line of $16 accessories made just north of Seattle and sold through its own store, Amazon and outfitters like Huckberry.

- **Founded:** 2011
- **Headquarters:** Snohomish, Washington, United States
- **Founders:** James "Jim" Young (Founder, President & Creative Director), Christine Park (Co-designer / Co-founder)
- **Team size:** Small - around 3 people (a designer-led office with an adjacent mini warehouse)
- **Products:** CableKeeps Goldie, CableKeeps Gulp, CableKeeps Nibbles, CableKeeps Ink, CableKeeps Spike
- **Notable:** Successfully funded CableKeeps on Kickstarter in 2011, turning a personal frustration into a shipping product., Earned coverage from TechCrunch, SlashGear, iLounge, Geeky Gadgets and iPhone J.D., Goldie was featured by The Home Edit as a tidy-charging solution.

## Products & services

- **CableKeeps Goldie** — A goldfish-shaped molded rubber holder for the smaller Apple (iPhone/iPod) power adapter. Fins wrap the cable for travel or everyday tidiness, and it doubles as a bedside phone stand while charging.
- **CableKeeps Gulp** — A whale-shaped holder sized for the larger iPad USB power adapter.
- **CableKeeps Nibbles** — A shark-themed holder for iPad-class chargers.
- **CableKeeps Ink** — A squid-shaped holder designed to fit UK-style plugs.
- **CableKeeps Spike** — A blowfish-shaped holder designed for Euro-style plugs.
- **GoldiePlus** — A companion USB power adapter offered alongside the CableKeeps line.
- **Snap** — An organizer designed for earbuds, developed as part of the CableKeeps family.

## Achievements

- Successfully funded CableKeeps on Kickstarter in 2011, turning a personal frustration into a shipping product.
- Earned coverage from TechCrunch, SlashGear, iLounge, Geeky Gadgets and iPhone J.D.
- Goldie was featured by The Home Edit as a tidy-charging solution.
- Manufactured domestically in Washington state with a focus on sustainable materials.
- Grew from a living-room fulfillment operation to a three-person office, once shipping 500+ orders in a single week.

## Latest updates

- **2014-02** — iPhone J.D. reviews the CableKeeps line, praising how little bulk they add and how they make chargers identifiable.
- **2015-01** — Product family expands toward earbud and adapter accessories (Snap, GoldiePlus).

## Links

- Website: https://nicebydesign.com
- LinkedIn: http://www.linkedin.com/company/nice-inc.
- Twitter/X: https://x.com/nicebydesign
- YouTube: https://www.youtube.com/watch?v=htqSvNz7TTo
- Facebook: https://www.facebook.com/Nicebydesign/

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Profile page: https://yespress.io/nice-inc
Published by YesPress — https://yespress.io
Last updated: 2026-08-20