# NextRoll

> NextRoll is the privately held marketing technology company behind AdRoll and AdRoll ABM, formerly RollWorks. It combines predictive bidding, audience data, multichannel advertising and measurement for ecommerce brands, mid-sized businesses, B2B teams and agencies worldwide. Its customer-facing portfolio was unified under AdRoll in August 2025.

- **Founded:** 2007
- **Headquarters:** San Francisco, United States
- **Founders:** Aaron Bell (Co-founder; former CEO), Jared Kopf (Co-founder), Adam Berke (Co-founder; former president), Peter Krivkovich (Co-founder; former COO/CFO), Valentino Volonghi (Co-founder; founding CTO)
- **Products:** AdRoll, AdRoll ABM, AdRoll AI Assistant, NextRoll APIs, Managed services
- **Notable:** Current corporate website reports trust from 110,000+ brands worldwide., AdRoll ABM named Account Based Marketing Platform of the Year in the 2026 MarTech Breakthrough Awards, according to its August 6 announcement., Company reports 186 medals, 112 Leader badges and 31 number-one rankings across G2 Fall 2026 reports.

## Products & services

- **AdRoll** — Multichannel programmatic advertising, retargeting, prospecting, audience tools and cross-channel measurement for brands and agencies.
- **AdRoll ABM** — Formerly RollWorks; account-based advertising, buyer insights, predictive account prioritization, CRM integration and marketing/sales coordination for B2B teams. RollWorks launched publicly in 2018.
- **AdRoll AI Assistant** — In-platform assistance for campaign creation, recommendations, creative and reporting; announced with the unified brand.
- **NextRoll APIs** — Developer interfaces for campaign management, reporting, audience creation, events and account-based workflows; Platform Services was introduced in 2019.
- **Managed services** — Campaign support and advanced service packages, with certain account-management services subject to qualifying spend.
- **ChatGPT advertising pilot** — Limited pilot for selected AdRoll and AdRoll ABM customers; not generally available across the customer base at announcement.

## Achievements

- Current corporate website reports trust from 110,000+ brands worldwide.
- AdRoll ABM named Account Based Marketing Platform of the Year in the 2026 MarTech Breakthrough Awards, according to its August 6 announcement.
- Company reports 186 medals, 112 Leader badges and 31 number-one rankings across G2 Fall 2026 reports.

## Latest updates

- **2026-09** — September 30: CEO Vibhor Kapoor discussed AI discovery and business-impact measurement on Mediaocean’s The Ripple Effect podcast.
- **2026-09** — September 22: Q3 advertising report said display prospecting CPMs fell 45% year over year and display retargeting CPMs fell 29.1% for July 1 through September 8.
- **2026-08** — August 11: selected AdRoll and AdRoll ABM customers gained access to a ChatGPT advertising pilot.
- **2026-08** — August 6: AdRoll ABM announced its MarTech Breakthrough award.
- **2026-04** — April 23: AdRoll and PubMatic announced MCP-powered deal troubleshooting.
- **2026-02** — Vibhor Kapoor became CEO effective February 1; Roli Saxena moved to executive chair and chief strategy officer.
- **2025-08** — August 27: RollWorks became AdRoll ABM as the customer-facing portfolio unified under AdRoll; AI Assistant announced.

## Links

- Website: https://www.nextroll.com/
- LinkedIn: https://www.linkedin.com/company/nextroll/
- Twitter/X: https://twitter.com/NextRoll_Inc
- GitHub: https://github.com/AdRoll
- YouTube: https://www.youtube.com/user/AdRollDotCom
- Instagram: https://www.instagram.com/nextroll/

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Profile page: https://yespress.io/nextroll
Published by YesPress — https://yespress.io
Last updated: 2026-10-02