# Newton Research

> Newton Research builds specialized AI agents for advertising and media teams. Its software runs inside a customer's existing cloud or data environment, connects planning, buying, measurement and reporting workflows, and shows the work behind each answer. Founded in 2023 by repeat media-analytics entrepreneurs, the Needham company has raised just over $14 million and is moving from automating analysts' chores into helping execute live media buys under human oversight.

- **Founded:** 2023
- **Headquarters:** Needham, United States
- **Founders:** John Hoctor (CEO and Co-Founder), Matthew Emans (CTO and Co-Founder), Steven Bennett (Chief Data Scientist and Co-Founder)
- **Team size:** 38 employees listed on LinkedIn in August 2026; company size band 11-50
- **Products:** Marketing Analytics Agents, Custom Agent Builder, Marketing Mix Modeling Agent, Snowflake Cortex AI Integration, Agentic Media Buying
- **Notable:** Raised just over $14 million across seed and Series A financing by August 2025., Expanded a dentsu pilot across Carat, dentsu X and iProspect in the United States in June 2026., Helped demonstrate an agentic premium-video buy across NBCUniversal linear and streaming inventory with RPA and FreeWheel.

## Products & services

- **Marketing Analytics Agents** — Pre-trained and customizable agents for data preparation, audience analysis, customer journeys, planning, anomaly detection, measurement, reporting and yield management.
- **Custom Agent Builder** — No-code and guided workflows for adapting agents to a company's data definitions, scripts, notebooks, methods and approval rules.
- **Marketing Mix Modeling Agent** — An agent that organizes data, builds responsive marketing mix models and supports budget-allocation scenarios.
- **Snowflake Cortex AI Integration** — A deployment option that lets joint customers run Newton's specialist advertising and media agents directly in Snowflake.
- **Agentic Media Buying** — Buy-side agents that connect planning, seller interaction, activation and optimization while retaining human approval.
- **Unlimited Analytics** — An agentic intelligence layer spanning causal modeling, next-generation MMM, media buying, optimization and measurement across the media lifecycle.

## Achievements

- Raised just over $14 million across seed and Series A financing by August 2025.
- Expanded a dentsu pilot across Carat, dentsu X and iProspect in the United States in June 2026.
- Helped demonstrate an agentic premium-video buy across NBCUniversal linear and streaming inventory with RPA and FreeWheel.
- Launched Unlimited Analytics in August 2026 with dentsu, Horizon Media and RPA named as engaged customers.
- Won the 2026 MarTech Breakthrough Ad Analytics Solution of the Year award for Unlimited Analytics.
- Joined the NVIDIA Inception program and launched a Snowflake Cortex AI integration.

## Latest updates

- **2026-08** — Launched Unlimited Analytics, combining causal modeling, next-generation MMM, agentic media buying and interoperability across existing customer stacks.
- **2026-08** — Unlimited Analytics received MarTech Breakthrough's Ad Analytics Solution of the Year award.
- **2026-06** — Expanded the dentsu partnership from a pilot to Carat, dentsu X and iProspect in the United States, with global expansion planned.
- **2026-01** — Worked with NBCUniversal, RPA and FreeWheel on a proof of concept for agentic premium-video buying across linear and digital inventory.
- **2025-11** — Launched specialist advertising and media analytics agents powered by Snowflake Cortex AI.
- **2025-08** — Closed a $9 million Series A led by Greycroft and Bessemer Venture Partners.

## Links

- Website: https://www.newtonresearch.ai
- LinkedIn: https://www.linkedin.com/company/newton-research

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Profile page: https://yespress.io/newton-research
Published by YesPress — https://yespress.io
Last updated: 2026-08-21