# Newswise

> Newswise is a specialist research-news distribution and media-relations platform that connects universities, laboratories, professional societies and other research organizations with journalists. Paying institutional contributors publish releases, expert pitches and multimedia; reporters use custom email wires, embargoed leads, an expert directory, virtual briefings and searchable archives. Its narrow focus is the point: Newswise is built around the habits and deadlines of reporters covering medicine, science, business and the humanities.

- **Founded:** 1992
- **Headquarters:** Charlottesville, United States
- **Founders:** Roger Johnson (Founder and former President)
- **Team size:** 18 employees in the supplied company data; estimate
- **Products:** Newswise Wires, Institution Newsrooms, Expert Pitch and Expert Directory, Newswise Live and Fast Pitch, Select Media Database and Select AI
- **Notable:** Began in 1992, before web-based news distribution became routine, and describes itself as the first online news service for reporters., Built a distribution network in which more than 7,000 email wires go to journalists at more than 2,400 media outlets worldwide., Created customized Newsrooms for more than 400 participating institutions, combining releases, experts, contacts and multimedia.

## Products & services

- **Newswise Wires** — Topic-based and customizable email distribution of research releases to journalists who request those subjects, including embargoed distribution for verified reporters.
- **Institution Newsrooms** — Reporter-facing pages that combine an institution's releases, experts, media contacts, multimedia and social feeds; Newswise announced more than 400 participating newsrooms.
- **Expert Pitch and Expert Directory** — Tools that help institutions present specialists for breaking-news commentary and let journalists find or request subject-matter experts.
- **Newswise Live and Fast Pitch** — Virtual press briefings, expert panels, webinars and pitch sessions that connect reporters and sources without travel.
- **Select Media Database and Select AI** — Reporter discovery and targeted outreach tools; Newswise materials describe AI-assisted reporter matching and personalized pitching in development and use.
- **Distribution Analytics** — Performance reporting for contributor organizations, including media engagement, hit counts and the outlets receiving a release.

## Achievements

- Began in 1992, before web-based news distribution became routine, and describes itself as the first online news service for reporters.
- Built a distribution network in which more than 7,000 email wires go to journalists at more than 2,400 media outlets worldwide.
- Created customized Newsrooms for more than 400 participating institutions, combining releases, experts, contacts and multimedia.
- Expanded from release distribution into expert discovery, embargoed access, virtual press events, reporter databases and performance analytics.
- Newswise reports that embargoed research news receives 40% more coverage than non-embargoed news; this is a company-reported performance claim.

## Latest updates

- **2025-08** — A Newswise metrics webinar presented media-engagement reporting and said releases boosted with Select AI distribution receive, on average, 30% more media views than wire-only distribution; this is a company-reported result.
- **2025-12** — Newswise previewed a content pipeline concept with draft collaboration, scheduled distribution, AI-assisted reporter matching and personalized pitch creation.
- **2026-04** — Newswise Live hosted a virtual drought and wildfire forecast panel connecting research experts with reporters.
- **2026-09** — Newswise continued its Best Practices webinar series with sessions on reporter boot camps and media training for experts.

## Links

- Website: https://www.newswise.com/
- LinkedIn: https://www.linkedin.com/company/newswise
- Twitter/X: https://twitter.com/newswise
- Instagram: https://www.instagram.com/newswise_inc/
- Facebook: https://www.facebook.com/Newswise

---

Profile page: https://yespress.io/newswise
Published by YesPress — https://yespress.io
Last updated: 2026-09-19