# NewStore

> NewStore is a Boston-based retail technology company that gives brands a mobile-first, cloud platform to run their physical stores. Its modular Omnichannel-as-a-Service bundles an order management system, iPhone-based point of sale, inventory, store fulfillment, clienteling, and native consumer apps into one system, letting store associates check out shoppers, look up inventory, and fulfill online orders from a single device. Founded in 2015 by e-commerce pioneer Stephan Schambach, NewStore serves brands such as Burton, Marine Layer, Vince, Clarks, and G-Star Raw across more than 40 countries.

- **Founded:** 2015
- **Headquarters:** Boston, Massachusetts, United States
- **Founders:** Stephan Schambach (Founder)
- **Team size:** ~200-220 employees across two continents (Boston and Berlin)
- **Products:** Omnichannel Order Management System (OMS), Mobile Point of Sale (mPOS), Store Fulfillment, Clienteling, Inventory Management
- **Notable:** Named to Bloomberg's list of 50 most promising startups (2017), Recognized for Best Omnichannel Solution (2020), Named POS Solution of the Year (2023)

## Products & services

- **Omnichannel Order Management System (OMS)** — A cloud OMS that routes, tracks and fulfills orders across stores, warehouses and digital channels with real-time inventory visibility.
- **Mobile Point of Sale (mPOS)** — An iPhone-based POS that lets associates ring up sales, process returns and accept payments anywhere on the floor, including contactless Tap to Pay on iPhone.
- **Store Fulfillment** — Ship-from-store, buy-online-pickup-in-store (BOPIS), and endless aisle capabilities that turn physical stores into fulfillment nodes.
- **Clienteling** — Tools that give associates customer profiles, purchase history and product recommendations to personalize in-store service.
- **Inventory Management** — Real-time, omnichannel inventory tracking across the store network for accurate availability and routing.
- **Native Consumer Apps** — Branded mobile shopping apps, expanded through the 2022 acquisition of Highstreet Mobile.
- **Studio CMS & REST APIs** — A content management layer and API-first architecture for integrating NewStore with a brand's existing systems.

## Achievements

- Named to Bloomberg's list of 50 most promising startups (2017)
- Recognized for Best Omnichannel Solution (2020)
- Named POS Solution of the Year (2023)
- Launch partner with Adyen for Tap to Pay on iPhone in New Zealand (2025)
- Acquired Highstreet Mobile to expand native consumer app offerings (2022)
- Raised approximately $185M in total funding across multiple rounds
- Reported that 50% of card transactions across live stores occur via Tap to Pay on iPhone

## Latest updates

- **2025-01** — Adyen went live with Tap to Pay on iPhone via launch partner NewStore in New Zealand, with retailers including Lorna Jane and R.M.Williams.
- **2023-01** — NewStore recognized as POS Solution of the Year.
- **2022-09** — Tap to Pay on iPhone made available to all NewStore U.S. customers using Adyen, with early adopters including Burton, GANNI, Outdoor Voices and Vince.
- **2022-01** — NewStore acquired Highstreet Mobile to expand its native consumer app capabilities.
- **2021-07** — NewStore raised a $45M Series B-1 round from General Catalyst, Activant Capital and Salesforce Ventures.

## Links

- Website: https://www.newstore.com
- LinkedIn: https://www.linkedin.com/company/newstore-inc
- Twitter/X: https://twitter.com/newstore
- GitHub: https://github.com/NewStore-oss
- YouTube: https://www.youtube.com/c/NewStoreInc
- Instagram: https://www.instagram.com/newstoreinc/
- Facebook: https://www.facebook.com/couchcommerce

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Profile page: https://yespress.io/newstore
Published by YesPress — https://yespress.io
Last updated: 2026-07-18