# NewPublica

> NewPublica is a Minneapolis-based, BIPOC-owned strategic communications firm founded in 2014 by Alberto Monserrate and Melisa Lopez Franzen. It combines public relations, public affairs, community engagement, multicultural research, media relations, digital design, and events for governments, nonprofits, campaigns, and companies. Its distinguishing method is to develop messages with communities through listening, surveys, focus groups, and cultural vetting before building the campaign around them.

- **Founded:** 2014
- **Headquarters:** Minneapolis, United States
- **Founders:** Alberto Monserrate (CEO and Co-Founder), Melisa Lopez Franzen (Co-Founder)
- **Products:** Public Relations and Marketing, Public Affairs, Communications Consulting, Media Relations, Digital Design
- **Notable:** Reported revenue growth of more than 150% from 2018 to 2021 as demand for multicultural outreach increased., Built CollegeBound Saint Paul's launch communications in six languages; more than 1,000 families registered in the first eight months., Created 88 communications guidelines for HealthPartners' Little Moments Count initiative; subsequent social reach grew about 130% and engagement about 75%.

## Products & services

- **Public Relations and Marketing** — Audience research, branding, multichannel campaigns, media planning and buying, photography, video, focus groups, and message testing.
- **Public Affairs** — Coalition building, legislative and electoral campaigns, crisis and reputation management, issue advocacy, urban planning, and public engagement.
- **Communications Consulting** — Strategic messaging, multicultural communications, content, social strategy, facilitation, and communications training.
- **Media Relations** — Earned media, reporter outreach, media coaching, interview preparation, and paid media buying.
- **Digital Design** — Brand identity, graphic design, non-commerce websites, campaign creative, and video production.
- **Events** — Event concepting, production, vendor management, community activation, and event marketing.

## Achievements

- Reported revenue growth of more than 150% from 2018 to 2021 as demand for multicultural outreach increased.
- Built CollegeBound Saint Paul's launch communications in six languages; more than 1,000 families registered in the first eight months.
- Created 88 communications guidelines for HealthPartners' Little Moments Count initiative; subsequent social reach grew about 130% and engagement about 75%.
- The 30-day #WeAreLatinoLEAD campaign generated more than 187,000 Facebook impressions, reached over 116,000 people, engaged more than 11,000, and recorded over 12,000 short-video views.
- Grew Taco Tour on Lake Street from more than 1,500 tours in 2014 to over 3,000 visitors; the event was named Best Crawl in City Pages' 2016 Best of the Twin Cities.
- Selected for a two-year City of Minneapolis Public Works community-engagement consulting pool agreement authorized up to $300,000 for 2025-2027.
- Listed by the Minnesota Department of Health among COVID-19 diverse media contractors serving Latinx communities across multiple regions of the state.

## Latest updates

- **2026-06** — Highlighted its continuing work with Elevate Hennepin to provide no-cost marketing and communications consulting to local business owners.
- **2026-03** — Published a point of view arguing that culturally informed crisis response should be treated as an executive leadership capability.
- **2025-04** — Began a two-year place in the City of Minneapolis Public Works Community Engagement Consulting Pool under a master agreement authorized up to $300,000.
- **2025-01** — Published commentary on maintaining diversity, equity, and inclusion work and on Minnesota's contentious 2025 legislative session.
- **2024** — Researched BIPOC attitudes toward recycling for Ramsey County, then used the findings to shape materials and paid-influencer outreach.

## Links

- Website: https://newpublica.com
- LinkedIn: https://www.linkedin.com/company/newpublica
- Twitter/X: https://twitter.com/NewPublica
- YouTube: https://youtu.be/7V48GGDvHy0
- Facebook: https://www.facebook.com/NewPublica/

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Profile page: https://yespress.io/newpublica
Published by YesPress — https://yespress.io
Last updated: 2026-09-22