# Newlink®

> Newlink is a Miami-headquartered engagement consultancy founded by former television journalist Sergio Roitberg. It sells strategy and execution across brand, reputation, and organizational culture, using its proprietary Orbital Thinking model to replace the passive marketing target with a network of active stakeholders. Its offices span the United States, Latin America, and Europe, and its published work ranges from public-sector reputation programs to consumer launches and tourism campaigns.

- **Founded:** 1998
- **Headquarters:** Miami, United States
- **Founders:** Sergio Roitberg (Founder, President and CEO)
- **Products:** Brand engagement, Reputation management, Organizational culture, Orbital Strategy
- **Notable:** Founded from Sergio Roitberg's Miami Beach home in 1998 and expanded into a global consultancy with seven offices in six countries., Ranked first on the South Florida Business Journal's public-relations agency list for three consecutive years through 2013., The #ForTheWyn campaign was a finalist in the Local Campaign category at the 13th Shorty Awards after producing a reported 395% increase in engagement for Wynwood BID.

## Products & services

- **Brand engagement** — Brand strategy, positioning, creative development, digital marketing, content, influencer programs, experiential work, and localized consumer campaigns.
- **Reputation management** — Corporate communications, public affairs, stakeholder mapping, crisis preparation, trust building, media relations, and ongoing reputation programs.
- **Organizational culture** — Internal communication, employee engagement, cultural transformation, shared-purpose programs, and leadership alignment, including work through Both, its culture division.
- **Orbital Strategy** — A proprietary collaborative planning method that maps stakeholders as active participants and seeks a shared purpose before selecting channels and programs.

## Achievements

- Founded from Sergio Roitberg's Miami Beach home in 1998 and expanded into a global consultancy with seven offices in six countries.
- Ranked first on the South Florida Business Journal's public-relations agency list for three consecutive years through 2013.
- The #ForTheWyn campaign was a finalist in the Local Campaign category at the 13th Shorty Awards after producing a reported 395% increase in engagement for Wynwood BID.
- The Little Caesars Mexicana! Mexicana! campaign increased orders 39% over nine weeks and helped turn a limited launch into a permanent menu item.
- The Pura Vida Madrid campaign for Costa Rica Tourism generated more than 31 million impressions, an 83% view-through rate, and over 52,000 clicks.
- The Gatorlit Peru launch activated more than 160 influencers, generated over 600 pieces of social content, and reported 139 million views across media and influencer channels.

## Latest updates

- **2026-09** — Sergio Roitberg promoted his book 'Somos Otros,' arguing that post-pandemic leadership and artificial intelligence require organizations to rethink people, skills, and collaboration rather than simply add new technology to old processes.
- **2026-01** — Newlink Spain and Both opened a shared Barcelona office, deepening an integration that began in 2022 and naming Eduardo Menal to lead development in the market.
- **2024-01** — FCB México and Newlink México merged their operations to launch FCBNewlink, combining creative, media, digital, reputation, brand, and culture capabilities.

## Links

- Website: https://newlink-group.com
- LinkedIn: https://www.linkedin.com/company/newlinkglobal
- Twitter/X: https://twitter.com/newlinkgroup
- Instagram: https://www.instagram.com/newlinkperu
- Facebook: https://facebook.com/NewlinkGroup/

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Profile page: https://yespress.io/newlink
Published by YesPress — https://yespress.io
Last updated: 2026-09-24