# New Moon Girls

> New Moon Girls is an award-winning, ad-free magazine and moderated online community created by and for girls (and femme-identified kids) ages 8 to 14. Founded in 1992 by Nancy Gruver and Joe Kelly for their twin daughters, roughly 95% of its content is written and illustrated by girls themselves, covering everything from body image and activism to art, recipes, and women's history. It has grown from a Duluth, Minnesota print quarterly into a global digital platform where girls publish their work, run polls, and support one another in a safe, feminist, no-advertising space.

- **Founded:** 1992
- **Headquarters:** Richmond, California, United States
- **Founders:** Nancy Gruver (Founder & CEO), Joe Kelly (Co-founder), Mavis Gruver (Co-founder (founding daughter)), Nia Gruver (Co-founder (founding daughter))
- **Team size:** ~4 employees, supplemented by freelancers and a distributed network of girl contributors and moderators
- **Products:** New Moon Girls Magazine, NewMoonGirls.com Online Community, Digital / Archive Access, Orb28
- **Notable:** 2008 Parents' Choice Gold Award for best children's magazine, Nine Parents' Choice Foundation Awards over its history, Association of Educational Publishers' Golden Lamp Award (2006)

## Products & services

- **New Moon Girls Magazine** — An ad-free, 48-page magazine written and illustrated roughly 95% by girls ages 8-14, with recurring sections like Body & Mind, Global Village, Women's Work, Herstory, Girls on the Go, and Just For Fun. Published in print and digital.
- **NewMoonGirls.com Online Community** — A safe, moderated online community where girls chat about topics that matter to them, share art and writing, take polls and quizzes, and use the peer advice area 'Ask A Girl.'
- **Digital / Archive Access** — Digital magazine subscriptions, gift subscriptions, and access to classic back issues.
- **Orb28** — An exploratory media effort aimed at older teens (roughly ages 13-15+), extending the New Moon approach to a slightly older audience.

## Achievements

- 2008 Parents' Choice Gold Award for best children's magazine
- Nine Parents' Choice Foundation Awards over its history
- Association of Educational Publishers' Golden Lamp Award (2006)
- Five Educational Press Association of America Design and Editorial Awards
- A Folio Award and a National Association for Multicultural Education award
- Sustained an ad-free, girl-authored publishing model for 30+ years
- Successfully transitioned from a single-office print operation to a global, fully virtual media organization

## Latest updates

- **2021-09** — Refreshed newmoongirls.com branding and logo as the platform continued its digital-first focus.
- **2023-04** — Continued updates to the site logo and online magazine experience at read.newmoongirls.com.

## Links

- Website: https://newmoongirls.com
- LinkedIn: https://www.linkedin.com/company/new-moon-girls
- Twitter/X: https://x.com/newmoongirls
- Instagram: https://www.instagram.com/newmoongirls/
- Facebook: https://www.facebook.com/newmoongirls/

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Profile page: https://yespress.io/new-moon-girls
Published by YesPress — https://yespress.io
Last updated: 2026-07-11