# New Engen

> New Engen is a Seattle-based digital marketing agency combining paid media, creative production, creator and affiliate programs, and marketing measurement. Its services and proprietary LIFT platform help consumer brands test what produces incremental growth and adjust their spending. The company reported more than 400 employees in August 2026 and more than $1 billion in annual managed advertising spend in February 2026.

- **Founded:** 2016
- **Headquarters:** Seattle, United States
- **Founders:** David Atchison (Co-founder; founding CEO), Justin Hayashi (Co-founder and CEO; originally president), Jean-Guy Speton (Co-founder; founding chief engineer)
- **Products:** Media strategy, planning and buying, Donut Studios, Influencer & Creator, Affiliate and Performance PR, Measurement
- **Notable:** Six consecutive Inc. 5000 appearances, 2021-2026; No. 3,815 in 2026, with 68% three-year growth reported by Inc., 2022 Google Premier Partner of the Year award for Online Sales., Digiday Most Innovative Agency, 2025, according to investor materials.

## Products & services

- **Media strategy, planning and buying** — Paid search and shopping, paid social, video and audio, display, retail media and marketplaces.
- **Donut Studios** — In-house creative production including short-form video, premium video, static ads, landing pages and photography. Donut Digital was acquired in 2024.
- **Influencer & Creator** — Influencer partnerships, performance creator content, creator-account paid distribution, affiliate creator programs and retail activation.
- **Affiliate and Performance PR** — Affiliate strategy, publisher recruitment, commission design, performance PR and AEO-informed discovery work.
- **Measurement** — Marketing mix modeling, geo and matched-market incrementality testing, attribution and cross-channel analytics.
- **LIFT** — Proprietary platform connecting measurement, creative insights, media data and AI-assisted recommendations; originally developed within LT Partners.
- **Trend Chef** — Web-based AI tool announced August 2025 for generating brand-aligned TikTok creative concepts from trending formats.

## Achievements

- Six consecutive Inc. 5000 appearances, 2021-2026; No. 3,815 in 2026, with 68% three-year growth reported by Inc.
- 2022 Google Premier Partner of the Year award for Online Sales.
- Digiday Most Innovative Agency, 2025, according to investor materials.
- Reported more than 400 employees at its tenth anniversary in August 2026.
- Cotopaxi case reports more than 20% improvement in marketing efficiency ratio following budget reallocation.
- SeatGeek case reports $1 million in technology-fee savings and 113% higher affiliate channel ROAS over four months.

## Latest updates

- **2026-10** — Announced affiliate client wins including STAUD, FORA and Hedley & Bennett, alongside AEO-informed publisher and content strategy.
- **2026-08** — Celebrated ten years, reporting more than 400 employees and six consecutive Inc. 5000 appearances.
- **2026-02** — Announced an agreement to acquire Grapevine; the August anniversary subsequently included Grapevine among completed acquisitions.
- **2025-08** — Launched Trend Chef, an AI-assisted TikTok creative ideation tool.
- **2025-04** — Joined Measured’s Certified Partner Program.

## Links

- Website: https://newengen.com/
- LinkedIn: https://www.linkedin.com/company/new-engen/
- Twitter/X: https://x.com/newengen
- Instagram: https://www.instagram.com/newengencreators/
- Facebook: https://www.facebook.com/newengen/

---

Profile page: https://yespress.io/new-engen
Published by YesPress — https://yespress.io
Last updated: 2026-10-25