# New Blue Interactive

> New Blue Interactive is a woman-founded, unionized digital agency that builds fundraising, persuasion, data, creative, texting, and strategic communications programs for Democratic candidates, progressive groups, unions, and nonprofits. Founded by Taryn Rosenkranz in 2011, the Washington firm says its fundraising clients have collectively raised more than $500 million. Its clearest point of difference is a practical one: combine AI-informed targeting and programmatic media with a stated refusal to exhaust donors through indiscriminate, high-pressure messaging.

- **Founded:** 2011
- **Headquarters:** Washington, United States
- **Founders:** Taryn Rosenkranz (Founder and CEO)
- **Products:** Digital Fundraising, Digital Persuasion, NBI Network, AI-Informed Targeting, The Good List
- **Notable:** Fundraising clients have collectively raised more than $500 million in grassroots donations, according to the company., Named CampaignTech Company of the Year in 2023 by Campaigns & Elections., Won multiple Reed and Pollie awards across fundraising, targeting, online video, multilingual advertising, social media, and employer development.

## Products & services

- **Digital Fundraising** — Integrated email, texting, list acquisition, donor modeling, segmentation, deliverability, and reporting for small-dollar programs.
- **Digital Persuasion** — Audience strategy, programmatic media, connected TV, online video, rapid response, multilingual advertising, and get-out-the-vote campaigns.
- **NBI Network** — An in-house programmatic buying capability that aggregates inventory across multiple demand-side platforms.
- **AI-Informed Targeting** — Predictive donor and voter modeling that layers internal supporter data with consumer, behavioral, contextual, and voter-file signals.
- **The Good List** — A curated list and acquisition offering positioned around responsive audience segments.
- **DD3 Deliverability** — Email deliverability support within the firm's broader fundraising practice.
- **Creative and Strategic Communications** — Digital-first creative, social media, influencer programs, design, development, and messaging in the client's own voice.

## Achievements

- Fundraising clients have collectively raised more than $500 million in grassroots donations, according to the company.
- Named CampaignTech Company of the Year in 2023 by Campaigns & Elections.
- Won multiple Reed and Pollie awards across fundraising, targeting, online video, multilingual advertising, social media, and employer development.
- Ran the digital-only persuasion campaign for Monroe Nichols, who became Tulsa's first Black mayor.
- A Melanie Stansbury congressional program raised $500,000 digitally, reached more than 190,000 New Mexicans, grew the active universe by nearly 300%, and reported paid-acquisition ROI above 300%.
- A 2022 acquisition program grew from zero to 127,000 subscribers and 70,000 active members, with 130% return on ad spend within 60 days.
- A 2025 connected-TV program reached 852,000 households through a Roku home-screen unit and reported video completion rates as high as 99.5% on some ads and markets.
- Received five 2026 Reed Award wins across social media, targeting, texting, public affairs, and email acquisition.

## Latest updates

- **2026-03** — New Blue Interactive received five Reed Award wins, including Best Social Media Campaign and Best Text Creative/Copy for Rapid Response.
- **2026-01** — The company expanded its Political TrailMix with Taryn interview series with conversations on campaign management, AI, direct mail, voter trust, and Democratic strategy.
- **2025-03** — Its Monroe Nichols online video work and Josh Stein linear-plus-connected-TV integration were recognized in the 2025 Reed Awards.
- **2024-11** — Client Monroe Nichols won Tulsa's mayoral election and became the city's first Black mayor after a digital-only general-election campaign.

## Links

- Website: https://www.newblueinteractive.com/
- LinkedIn: https://www.linkedin.com/company/new-blue-interactive
- Twitter/X: https://twitter.com/New_BlueDC
- YouTube: https://www.youtube.com/@newblueinteractive8116
- Facebook: https://facebook.com/NewBlueInteractive

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Profile page: https://yespress.io/new-blue-interactive
Published by YesPress — https://yespress.io
Last updated: 2026-09-22