# New Belgium Brewing

> New Belgium Brewing is a Fort Collins-born brewery that turned a Belgian cycling trip and a basement brewhouse into a nationally distributed adult-beverage business. Its portfolio spans Fat Tire, the Voodoo Ranger IPA family, Belgian-inspired ales, wood-aged sours, hard tea and other drinks, while its taprooms, tours, online merchandise and beer-finder deepen the direct consumer relationship. Now owned by Lion, a Kirin subsidiary, New Belgium pairs national production and distribution with a certified B Corp operating philosophy it calls Human Powered Business.

- **Founded:** 1991
- **Headquarters:** Fort Collins, United States
- **Founders:** Kim Jordan (Co-founder and former CEO), Jeff Lebesch (Co-founder and original brewer)
- **Team size:** Approximately 820 employees in the supplied company record; LinkedIn lists 501-1,000 employees.
- **Products:** Fat Tire Classic Ale, Voodoo Ranger, Belgian Collection, La Folie, Seasonal, limited and beyond-beer releases
- **Notable:** Expanded distribution to all 50 U.S. states by 2017., Earned 34 Great American Beer Festival medals, according to the company., Built what it describes as the largest sour-beer program in the United States, established in 1999.

## Products & services

- **Fat Tire Classic Ale** — The founding flagship, reformulated in 2023 as a crisp, bright, easy-drinking ale.
- **Voodoo Ranger** — A character-led family of IPAs and adjacent beverages including IPA, Imperial IPA, Juicy Haze, Juice Force, Fruit Force, G-Force and hard tea variants.
- **Belgian Collection** — Belgian-inspired releases including Trippel, 1554 and Honey Orange Tripel.
- **La Folie** — A Flanders-style sour brown ale matured in large French oak foeders using what the brewery describes as America’s oldest continuous souring culture.
- **Seasonal, limited and beyond-beer releases** — Rotating ales, lagers, variety packs, hard seltzer, hard tea and collaborations used to test flavors and occasions.
- **Taprooms, tours and events** — On-site beer, food-truck, music, tour and community experiences in Fort Collins and Asheville.
- **Online shop and beer finder** — Direct merchandise sales, online ordering where available and tools that direct customers to nearby retail inventory.
- **Contract and portfolio production** — U.S. production, marketing and sales for Kirin Ichiban and Kirin Light began in 2025, adding production leverage beyond New Belgium-branded beer.

## Achievements

- Expanded distribution to all 50 U.S. states by 2017.
- Earned 34 Great American Beer Festival medals, according to the company.
- Built what it describes as the largest sour-beer program in the United States, established in 1999.
- Certified as a B Corporation since 2013.
- Opened a major Asheville brewery in 2016 and added Daleville, Virginia production in 2023.
- Combined with Bell’s Brewery to create a large national craft and premium beer platform.
- States a combined brewing capacity of five million barrels.
- Juice Force, launched in 2022, was described by the company as the biggest craft-beer innovation by sales at the time.
- Asheville earned Platinum Bicycle Friendly Business recognition from the League of American Bicyclists in 2026.
- Distributor partners ranked New Belgium the number-one beer supplier in Tamarron Consulting’s 2026 survey, according to the company.

## Latest updates

- **2024-07** — New Belgium announced that U.S. production of Kirin Ichiban and Kirin Light would move to its Fort Collins and Asheville facilities, with production, marketing and sales beginning in January 2025.
- **2025-04** — Reporting on a former New Belgium brewer’s amber ale revived debate over the 2023 Fat Tire reformulation and the emotional ownership consumers attach to flagship recipes.
- **2025-09** — Voodoo Ranger and Borderlands 4 released a limited-edition collaboration pack aimed at gaming culture.
- **2025-10** — Fat Tire and Vans unveiled a limited collaboration tying the ale to action-sports and design culture.
- **2026-04** — New Belgium held its first company-wide Earth Day volunteer event focused on waterways and outdoor stewardship.
- **2026-06** — The brewery marked 35 years and said its distributor network ranked it the country’s number-one beer supplier for a third consecutive year in Tamarron Consulting’s survey.
- **2026-07** — Voodoo Ranger announced a summer G-Force Tanker Tour built around a 21-foot mobile tallboy and event tastings.

## Links

- Website: https://www.newbelgium.com
- LinkedIn: https://www.linkedin.com/company/new-belgium-brewing-company
- Twitter/X: https://twitter.com/newbelgium
- YouTube: https://www.youtube.com/@NewBelgium
- Instagram: https://www.instagram.com/newbelgium
- Facebook: https://www.facebook.com/newbelgium

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Published by YesPress — https://yespress.io
Last updated: 2026-08-13