# New Balance

> New Balance is a privately held, family-owned athletic footwear and apparel company founded in Boston in 1906. Originally a maker of arch supports and orthopedic shoes, it grew into one of the world's largest sportswear brands, known for its running shoes, the iconic 990 and 574 sneakers, its unusual commitment to domestic manufacturing in the US and UK, and a strategy of being 'the best, not the biggest.' The company reported roughly $9.2 billion in 2025 sales and competes globally with Nike, Adidas and others across running, lifestyle, basketball, tennis, baseball and soccer.

- **Founded:** 1906
- **Headquarters:** Boston, Massachusetts, United States
- **Founders:** William J. Riley (Founder (New Balance Arch Support Company))
- **Team size:** ~12,000 employees
- **Products:** 990 series (Made in USA), 574, Fresh Foam, FuelCell, Performance apparel
- **Notable:** Grew from a 1906 arch-support maker into a multi-billion-dollar global brand., Reported roughly $9.2 billion in 2025 sales, up from about $7.8 billion in 2024., Doubled revenue between 2020 and 2024 under a 'best, not biggest' strategy.

## Products & services

- **990 series (Made in USA)** — The flagship premium running-heritage sneaker, first launched in 1982 and now in its v6, made in the USA with ENCAP and FuelCell cushioning.
- **574** — The brand's most iconic everyday lifestyle sneaker, a versatile classic offered in countless colorways and collaborations.
- **Fresh Foam** — A single-piece midsole cushioning platform introduced in 2014 for a soft, stable ride across running and lifestyle models.
- **FuelCell** — A propulsive, energy-returning foam used in performance running and racing shoes.
- **Performance apparel** — Running, training and team sportswear across running, soccer, baseball, tennis, basketball and lifestyle.
- **P400 Basketball** — A basketball performance sneaker slated for a 2026 release, part of New Balance's expansion into hoops.
- **Athlete signature lines** — Signature footwear tied to endorsed athletes including Coco Gauff (tennis) and others.

## Achievements

- Grew from a 1906 arch-support maker into a multi-billion-dollar global brand.
- Reported roughly $9.2 billion in 2025 sales, up from about $7.8 billion in 2024.
- Doubled revenue between 2020 and 2024 under a 'best, not biggest' strategy.
- One of the only major athletic brands still manufacturing footwear in the US and UK.
- Remains the largest privately held, family-owned major athletic footwear company.
- Signed Coco Gauff at 14; she won the 2025 French Open in New Balance.

## Latest updates

- **2026-02** — New Balance's P400 basketball sneaker slated for release, including a Junya Watanabe collaboration, as the brand expands in hoops.
- **2026-01** — 'We Got Now' global campaign features Coco Gauff, Shohei Ohtani, Bukayo Saka and Francisco Lindor.
- **2025-06** — Coco Gauff wins the French Open in New Balance; brand releases celebratory ads.
- **2025-06** — Forbes profiles New Balance's shift from 'dad shoe' to signing the No. 1 NBA draft prospect.

## Links

- Website: https://newbalance.com
- LinkedIn: http://www.linkedin.com/company/new-balance
- Twitter/X: https://twitter.com/NewBalance
- YouTube: https://www.youtube.com/newbalance
- Instagram: https://www.instagram.com/newbalance/
- Facebook: https://facebook.com/Newbalance
- TikTok: https://www.tiktok.com/@newbalance

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Profile page: https://yespress.io/new-balance
Published by YesPress — https://yespress.io
Last updated: 2026-07-26