# Never Boring

> Never Boring was a Modesto, California, advertising and marketing agency founded by David Boring in 1983 as a home-based sign shop. It grew into an unusually broad regional studio spanning strategy, branding, media buying, publications, websites, social campaigns, film and signage, serving businesses, schools, government and nonprofits across California's Central Valley. The agency stopped direct sign production in 2022 and ended all production on December 31, 2024, transferring ongoing work and accessible client assets to trusted local agencies rather than leaving accounts stranded.

- **Founded:** 1983
- **Headquarters:** Modesto, United States
- **Founders:** David Boring (Founder, President and Creative Director)
- **Products:** Marketing research and strategy, Branding and graphic design, Advertising and media, Web and digital marketing, Film and multimedia
- **Notable:** Reported more than 350 national and international creative awards over 42 years., Grew from a home-based sign shop into a full-service agency with a separate film studio., Humphreys University reported a 22% increase in online traffic after three months of steady digital campaigning.

## Products & services

- **Marketing research and strategy** — Audience research, competitive analysis, positioning, campaign planning and full project management.
- **Branding and graphic design** — Naming, logos, identity systems, brand guidelines, packaging, collateral, publications and environmental graphics.
- **Advertising and media** — Campaign creative, media negotiation and buying across print, outdoor, radio, search and social channels.
- **Web and digital marketing** — Website design and development, ecommerce, hosting, SEO, analytics, accessibility support, email and digital advertising.
- **Film and multimedia** — Commercials, testimonials, recruiting films, public-service videos, editing and digital storytelling from a dedicated Modesto studio.
- **Publications** — Design, production and advertising sales for regional titles including Progress and Bogey magazine.
- **Custom signs and fleet graphics** — Commercial signs, murals, donor walls, event graphics and vehicle wraps; direct production ended March 1, 2022 and was transferred to Harbor Signs and Graphics.

## Achievements

- Reported more than 350 national and international creative awards over 42 years.
- Grew from a home-based sign shop into a full-service agency with a separate film studio.
- Humphreys University reported a 22% increase in online traffic after three months of steady digital campaigning.
- A Stanislaus County regional-parks campaign helped launch an Easter egg hunt that drew approximately 900 people in 2015.
- Maintained a 14-year client relationship with Burnside Body Shop spanning brand, web, social, SEO, print and film.
- Was selected for public work including Stanislaus County transit rebranding and COVID/wellness video campaigns.

## Latest updates

- **2022-03** — Never Boring stopped direct signage production and transferred that work, relevant client contacts and applicable artwork to Harbor Signs and Graphics while continuing agency services.
- **2024-08** — The company announced its wind-down, notified staff and active clients, and began routing ongoing work and accessible assets to local partner agencies.
- **2024-12** — Never Boring ended all production on December 31, with founder David Boring entering semi-retirement.

## Links

- Website: https://neverboring.com/
- LinkedIn: https://www.linkedin.com/company/never-boring
- Twitter/X: https://twitter.com/TheNeverBoring
- YouTube: https://www.youtube.com/user/neverboringfilm
- Instagram: https://www.instagram.com/theneverboring/
- Facebook: https://www.facebook.com/TheNeverBoring/neve

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Profile page: https://yespress.io/never-boring
Published by YesPress — https://yespress.io
Last updated: 2026-09-24