# Nevena Srebreva

> Nevena Srebreva is the Chicago-based CEO of Pampered Chef, appointed in May 2024 after leading its field and international operation. Her career includes Avon and Vorwerk North America, where she helped launch Thermomix USA. At Pampered Chef she helped lead European expansion and the development of its hybrid business and Table platform. She also serves as a vice chair of the Direct Selling Association.

- **Role:** Chief Executive Officer at Pampered Chef
- **Organizations:** Pampered Chef, Direct Selling Association, Vorwerk North America (former), Avon (former)
- **Education:** HES School of Economics and Business, University of National and World Economy
- **Known for:** Helped launch and grow Thermomix USA while at Vorwerk North America., Led European expansion at Pampered Chef before becoming CEO., Helped develop Pampered Chef’s hybrid model and launch Table, which received a 2022 DSA Technology and Innovation Award.

## Career timeline

- **Before 2020 (dates unverified)** — Worked on U.S. and European business growth at Avon.
- **Before 2020 (dates unverified)** — Served as head of sales for Vorwerk North America and helped launch and grow Thermomix USA.
- **2020** — Joined Pampered Chef as chief field and international officer.
- **2021** — Pampered Chef launched Table; Srebreva is credited with helping develop its hybrid business and digital tools.
- **2024-05** — Named Pampered Chef CEO, succeeding Andrew Treanor.
- **2026** — Listed as a vice chair of the Direct Selling Association; August reporting identifies a term expiring in 2027.

## Achievements

- Helped launch and grow Thermomix USA while at Vorwerk North America.
- Led European expansion at Pampered Chef before becoming CEO.
- Helped develop Pampered Chef’s hybrid model and launch Table, which received a 2022 DSA Technology and Innovation Award.
- Appointed CEO of Pampered Chef in May 2024.
- Serves as a Direct Selling Association vice chair in 2026.

## Latest updates

- **2026-08** — Direct Selling News reported her election as a DSA vice chair, with the officer term expiring in 2027.
- **2026-05** — Discussed flexible work and control over time in a Forbes interview.
- **2026-02** — Commented on Pampered Chef’s Women Who Stir Up Change campaign with chef and author Kat Ashmore.
- **2025-09** — Pampered Chef’s Deluxe Coffee Machine was named the DSA Product Innovation Award winner during her CEO tenure; this is a company product award.
- **2025-06** — Pampered Chef launched Kids Club, its offering for young cooks.

## Links

- LinkedIn: https://www.linkedin.com/in/nevena-srebreva

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Profile page: https://yespress.io/nevena-srebreva
Published by YesPress — https://yespress.io
Last updated: 2026-10-22