# Anne-Laure Le Cunff

> Anne-Laure Le Cunff is a French neuroscientist, author, and entrepreneur who burned out at Google, taught herself to code, and built Ness Labs into a 100,000+ reader science-based learning community - all while completing a PhD at King's College London. Her 2025 book 'Tiny Experiments' (Penguin Random House) distills her philosophy: life is a series of experiments and you are the lead scientist. She is now a UKRI-funded postdoctoral researcher studying curiosity and ADHD at KCL, while publishing to 124,000+ Substack subscribers at Hypercurious.

- **Role:** Postdoctoral Researcher at King's College London; Founder of Ness Labs
- **Organizations:** Ness Labs, King's College London, Hypercurious, reMarkable (Advisor), Applied Neuroscience Association
- **From:** Paris, France
- **Nationality:** French
- **Education:** Business/Management, Ecole de Management de Normandie, MSc in Applied Neuroscience, King's College London, PhD in Psychology & Neuroscience, King's College London
- **Known for:** Published 'Tiny Experiments' (Avery/Penguin Random House, 2025) endorsed by Adam Grant, Oliver Burkeman, and Ryder Carroll, Built Ness Labs to 100,000+ newsletter readers, bootstrapped with no VC funding, Completed PhD in Psychology & Neuroscience at King's College London (2024)

## Career timeline

- **2012** — Joined Google London as an event manager; later moved to San Francisco office
- **2012-2017** — Led global marketing for Google Fit and Android Wear (Digital Health division)
- **2017** — Left Google; founded a chatbot startup for diabetes management (later shut down)
- **2018** — Joined Entrepreneur First accelerator as Founder in Residence
- **2019** — Founded Ness Labs and started the Maker Mind newsletter while enrolling in neuroscience grad school
- **2020** — Launched paid Ness Labs community during pandemic lockdowns; began PhD at King's College London
- **2020** — Reached $10,000+ MRR with Ness Labs by October
- **2020** — Won Product Hunt Makers Festival for Teeny Breaks browser extension
- **2020** — Went full-time on Ness Labs after completing graduate program
- **2021-2023** — Grew Ness Labs to 100,000+ newsletter readers; launched courses, coaching, and virtual events
- **2024** — Completed PhD at King's College London; launched Hypercurious Substack; quit alcohol; bought house; froze eggs; swam with whale sharks
- **2025** — Published 'Tiny Experiments' (Penguin Random House); delivered SXSW EDU opening keynote; TEDxNashville talk
- **2025-2026** — UKRI-funded postdoctoral researcher at KCL studying curiosity and ADHD; Hypercurious Substack grows to 124,000+ subscribers

## Achievements

- Published 'Tiny Experiments' (Avery/Penguin Random House, 2025) endorsed by Adam Grant, Oliver Burkeman, and Ryder Carroll
- Built Ness Labs to 100,000+ newsletter readers, bootstrapped with no VC funding
- Completed PhD in Psychology & Neuroscience at King's College London (2024)
- UKRI-funded postdoctoral researcher at KCL ADHD Research Lab
- Hypercurious Substack: 124,000+ subscribers
- Won Product Hunt Makers Festival for Teeny Breaks browser extension
- Grew Ness Labs to $10,000+ MRR within first year of paid community launch
- SXSW EDU 2025 opening keynote speaker
- TEDxNashville speaker
- Featured in Rolling Stone, Forbes, Financial Times, WIRED
- Speaker at Harvard, Oxford, University of Chicago, and Talks@Google
- Published peer-reviewed research on neurodiversity and cognitive load (EEG + eye-tracking study)

## Latest updates

- **2026-03** — Published 'The Gut Decision Matrix: When to Trust Instinct and Intuition' on Hypercurious/Ness Labs
- **2026-01** — TEDxNashville transcript published; article 'How to Get Unstuck: Simple Somatic Regulation Practices'
- **2025-08** — Hypercurious post 'What the heck is ADHD?' (370 reactions)
- **2025-07** — Hypercurious post 'When curiosity doesn't fit the world we've built' (518 reactions, 137 comments)
- **2025-03** — Published 'Tiny Experiments' (Avery/Penguin Random House); peer-reviewed paper on neurodiversity and cognitive load published in Sage Journals
- **2025-02** — SXSW EDU 2025 opening keynote: 'Rewiring How We Learn: The Power of an Experimental Mindset'
- **2024-12** — Completed PhD at King's College London; launched Hypercurious Substack; reached 124,000+ subscribers

## Links

- Website: https://nesslabs.com
- LinkedIn: https://uk.linkedin.com/in/neuranne
- Twitter/X: https://x.com/neuranne
- YouTube: https://www.youtube.com/@neuranne
- Instagram: https://www.instagram.com/neuranne/

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Profile page: https://yespress.io/ness-labs-anne-laure-le-cunff
Published by YesPress — https://yespress.io
Last updated: 2026-04-26