# Neon

> Neon is a San Francisco company that provides direct-to-consumer commerce for game publishers. Its storefront, checkout and merchant-of-record infrastructure lets studios sell digital goods to players across markets while Neon handles payments, tax, fraud, currency and transaction support.

- **Founded:** 2022
- **Headquarters:** San Francisco, United States
- **Founders:** Chris Faught (Founder and CEO)
- **Products:** Neon Shop, Neon Checkout, Neon Console, Neon Loyalty, Merchant of Record
- **Notable:** East Side Games rolled Direct Checkout out to eight games across six studios in five months; Neon reports up to 45% U.S. iOS DTC revenue in its case study., Neon reports Yodo1 grew Transformers: Earth Wars webshop revenue share from 25% to 57% in the first eight months of 2025., Neon reports PerBlue increased average daily webshop sales 2.5 times with daily web streaks.

## Products & services

- **Neon Shop** — Customizable global web storefront with offer, promotion, localization, loyalty and analytics tools.
- **Neon Checkout** — Hosted, embedded and direct checkout options for game and web purchases, with localized payment methods.
- **Neon Console** — Catalog, offer, storefront, reporting and sandbox management interface.
- **Neon Loyalty** — Custom tiered rewards and exclusive perks for webshop purchasers.
- **Merchant of Record** — Neon acts as the legal seller for supported transactions, managing payment processing, tax, fraud, disputes and compliance.

## Achievements

- East Side Games rolled Direct Checkout out to eight games across six studios in five months; Neon reports up to 45% U.S. iOS DTC revenue in its case study.
- Neon reports Yodo1 grew Transformers: Earth Wars webshop revenue share from 25% to 57% in the first eight months of 2025.
- Neon reports PerBlue increased average daily webshop sales 2.5 times with daily web streaks.

## Latest updates

- **2026-07** — Raised a $13 million Series A with KRAFTON joining as strategic investor and partner.
- **2026-06** — Published an East Side Games case study covering a Direct Checkout rollout across eight mobile games.
- **2025-11** — Published a Yodo1 case study reporting growth in Transformers: Earth Wars webshop share.

## Links

- Website: https://www.neonpay.com/
- LinkedIn: https://www.linkedin.com/company/neoncommerce

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Profile page: https://yespress.io/neon
Published by YesPress — https://yespress.io
Last updated: 2026-09-29