# Neo Zhizhong

> Neo Zhizhong is the Singapore-based co-founder and CEO of Geniebook. His career spans the School Plus tuition business, software company Rainmaker Labs and AI-assisted learning. With co-founder Alicia Cheong, he launched Geniebook in 2017 and later developed a hybrid model combining personalised online practice with physical classrooms.

- **Role:** Co-founder & CEO at Geniebook
- **Organizations:** Geniebook, School Plus, Rainmaker Labs
- **Known for:** Co-founded an AI-assisted learning business with operations beyond Singapore., Helped lead Geniebook through its US$16.6 million Series A in 2021., Co-founded Rainmaker Labs, acquired by KPMG in 2018.

## Career timeline

- **2007** — Co-founded School Plus with Alicia Cheong.
- **2011** — Co-founded Rainmaker Labs; e27 dates the role from January 2011.
- **2017** — Co-founded Geniebook; e27 dates his CEO role from November 2017.
- **2018** — Rainmaker Labs was acquired by KPMG in March.
- **2019** — Geniebook raised US$1.1 million in pre-Series A funding from Apricot Capital.
- **2021** — Geniebook raised US$16.6 million in Series A funding led by East Ventures and Lightspeed.
- **2022** — Co-authored A New Web-Based Personalized Learning System Improves Student Learning Outcomes.
- **2024** — Geniebook launched its CAMPUS hybrid learning model.
- **2025** — Geniebook reported three consecutive quarters of profitability and acquisitions of AfterSkool and Best Physics Tuition.

## Achievements

- Co-founded an AI-assisted learning business with operations beyond Singapore.
- Helped lead Geniebook through its US$16.6 million Series A in 2021.
- Co-founded Rainmaker Labs, acquired by KPMG in 2018.
- Co-authored a 2022 study of adaptive learning.

## Latest updates

- **2025-11** — Appeared on Asia Tech Lens with Miro Lu to discuss AI-assisted teaching, parental trust, restructuring and regional expansion.
- **2025-07** — Geniebook reported three profitable quarters, positive cash flow and seven hybrid locations in Singapore; it also announced acquisitions of AfterSkool and Best Physics Tuition.

## Links

- Website: https://geniebook.com/
- LinkedIn: https://www.linkedin.com/in/zzneo

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Profile page: https://yespress.io/neo-zhizhong
Published by YesPress — https://yespress.io
Last updated: 2026-10-14