# Nelson Schmidt Inc.

> Nelson Schmidt Inc. is an independently owned Milwaukee marketing agency specializing in long, complicated buying journeys. Its full-service teams combine research, brand strategy, creative, media, digital, public relations, content, automation and sales enablement for industrial, financial, healthcare, technology and other considered-purchase brands, typically through annual or multi-year agency-of-record relationships.

- **Founded:** 1971
- **Headquarters:** Milwaukee, United States
- **Founders:** Ken Schmidt (Founder)
- **Products:** Advertising & Creative Services, Brand Strategy, Planning & Development, Content & Marketing Automation, Digital Design & Development, Experiential Marketing
- **Notable:** Celebrated 50 years in business in September 2021., Named the first affiliate agency in The MISSION Group's MISSION Hubs program in January 2024., The LiuGong 'Go With Lou' case study attributes a 325% expansion in dealer coverage, nearly 600% revenue growth, click-through rates up to 1,240% above benchmark and 172 earned-media clips to the campaign period.

## Products & services

- **Advertising & Creative Services** — Creative strategy and campaign development designed around complex business challenges.
- **Brand Strategy, Planning & Development** — Research, positioning, customer journeys, identity, messaging and integrated planning.
- **Content & Marketing Automation** — Personalized content, CRM and lead nurturing across long purchase journeys.
- **Digital Design & Development** — Digital experiences aligned with marketing strategy and conversion goals.
- **Experiential Marketing** — Trade-show, event and immersive brand programs.
- **Media & Activation** — Data-informed media planning, buying and activation across the purchase funnel.
- **Public Relations** — Media relations, original content and earned attention supporting purchase decisions.
- **Sales Enablement & Channel Marketing** — Tools and programs for sales teams, dealers and channel partners.
- **Social Media** — Organic and paid social programs aimed at relationships, engagement and conversion.

## Achievements

- Celebrated 50 years in business in September 2021.
- Named the first affiliate agency in The MISSION Group's MISSION Hubs program in January 2024.
- The LiuGong 'Go With Lou' case study attributes a 325% expansion in dealer coverage, nearly 600% revenue growth, click-through rates up to 1,240% above benchmark and 172 earned-media clips to the campaign period.
- The Panduit electrical-safety program generated more than 1,000 prospects, including 140 immediately qualified leads.
- The ADP 'Paid by ADP' campaign reported a 15% increase in sales leads.
- Won two Gold awards at the 2022 ANA Global ACE Awards for work with the Wisconsin Economic Development Corporation.
- Won four honors at the 2022 B2B Marketing Elevation Awards USA.
- Won 2024 PRSA Southeastern Wisconsin Paragon Awards for Kent Nutrition Group and LiuGong North America work.
- Its renovated 1913 Wisconsin Gas Co. headquarters received a Milwaukee Mayor's Design Award.

## Latest updates

- **2024-06** — The agency reported two PRSA Southeastern Wisconsin Paragon Awards for campaigns serving Kent Nutrition Group and LiuGong North America.
- **2024-02** — Shelly Schumacher joined the executive leadership team as Vice President of Public Relations.
- **2024-01** — The MISSION Group named Nelson Schmidt its first affiliate agency under the MISSION Hubs program.
- **2023-03** — B2B Marketing shortlisted the agency in five Elevation Awards USA categories.

## Links

- Website: https://www.nelsonschmidt.com/
- LinkedIn: https://www.linkedin.com/company/nelson-schmidt-inc
- Twitter/X: https://twitter.com/NelsonSchmidt
- Instagram: https://www.instagram.com/nelsonschmidtinc/
- Facebook: https://www.facebook.com/Nelson.Schmidt.Inc/

---

Profile page: https://yespress.io/nelson-schmidt-inc
Published by YesPress — https://yespress.io
Last updated: 2026-09-21