# Nelson Jones

> Nelson Jones is the co-founder and CEO of Kular, a London-based AI lead generation platform that only charges customers when it delivers actual sales leads. An Oxford law graduate who started building businesses before he finished his degree, Nelson moved from legal-sector sales at Luminance into Entrepreneur First, where he met co-founder Saaras Mehan in the LD16 cohort. The pair launched in 2021, went through Y Combinator's Winter 2022 batch, and pivoted from an AI business-development tool for law firms into Kular, which today generates leads for over 1,000 companies via email, LinkedIn, and AI voice notes. Kular's signature bet is radical alignment: pay only for results.

- **Role:** Co-founder and CEO at Kular
- **Organizations:** Kular, Entrepreneur First, Luminance, Jean Jones Estate, Y Combinator (W22)
- **Nationality:** British
- **Education:** Bachelor of Laws (LLB), Law, University of Oxford, Winter 2022 batch, Y Combinator
- **Known for:** Co-founded and leads Kular, an AI lead generator serving 1,000+ companies, Backed by Y Combinator, Entrepreneur First, Acequia Capital and angel investors behind Ironclad, OpenSea and Stripe, Built a US team and grew the American market to over half of Kular's revenue within two years of YC

## Career timeline

- **2019** — Founded Jean Jones Estate while still studying law at Oxford
- **2020** — Joined Luminance, the AI platform for the legal profession, in a sales role
- **2021** — Joined Entrepreneur First (EF LD16 cohort) and co-founded Kular with Saaras Mehan
- **2022** — Completed Y Combinator's Winter 2022 batch; used it as entry point into the US market
- **2023** — Company (then Kula) reaches 100 customers across 5 continents as an AI business-development tool for law firms
- **2025** — Launches Kular AI LinkedIn Voice Notes and Kular Website Visitors; serving 1,000+ companies

## Achievements

- Co-founded and leads Kular, an AI lead generator serving 1,000+ companies
- Backed by Y Combinator, Entrepreneur First, Acequia Capital and angel investors behind Ironclad, OpenSea and Stripe
- Built a US team and grew the American market to over half of Kular's revenue within two years of YC
- Pioneered a results-based pricing model in outbound sales (pay only per delivered lead)

## Latest updates

- **2025-07** — Launched Kular Website Visitors, which identifies anonymous site visitors and autonomously engages them by email, with pay-as-you-go pricing at $0.30 per identified visitor.
- **2025-05** — Launched Kular AI LinkedIn Voice Notes - cloning a user's voice to reach prospects in any language, anywhere, charging only for results.

## Links

- Website: https://kular.ai
- LinkedIn: https://www.linkedin.com/in/nelson-jones-238487194/
- YouTube: https://www.youtube.com/watch?v=zDPTJJWWRkA

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Profile page: https://yespress.io/nelson-jones
Published by YesPress — https://yespress.io
Last updated: 2026-06-21