# Nels Stromborg

> Nels Stromborg is a VP Transformational Leader for Media and Entertainment at Adobe, based in Chicago, with 20+ years of digital media sales experience. Known for scaling sales organizations and consistently outperforming targets - hitting 300% of goal in FY2020 and winning Adobe's North American and Media & Entertainment Seller of the Year award - he has built a career arc from floor trader at the Chicago Board Options Exchange to driving Adobe's most strategic entertainment partnerships. He has held senior sales leadership roles at Undertone, Retale, and AOL before joining Adobe.

- **Role:** VP Transformational Leader Media and Entertainment at Adobe
- **Organizations:** Adobe, Retale, Undertone, AOL, Chicago Board Options Exchange
- **Nationality:** American
- **Education:** Bachelor of Science in International Relations and Economics, American University, Washington D.C., Executive Education - The Strategy of Leadership, Northwestern University, Kellogg School of Management
- **Known for:** Adobe 2020 North American Seller of the Year, Adobe 2020 Media & Entertainment Seller of the Year, Hit 300% of sales goal in FY2020 at Adobe

## Career timeline

- **Early career** — Independent Floor Trader and Market Maker at Chicago Board Options Exchange
- **2006** — Joined AOL as Category Retail Director and National QSR/CD Director
- **2011** — Left AOL after 5 years; moved into regional sales leadership at Undertone
- **2013** — Spoke onstage at Variety MASSIVE: The Advertising Summit as Regional VP Sales, Undertone
- **2013-2014** — Led Undertone's Chicago office to 'Office of the Year' honors two consecutive years; scaled sales org 300%
- **2014** — Named Executive VP of Sales at Retale, leading North American revenue
- **2016** — Featured on Beet.TV discussing mobile ad platform and location-based relevance at Nielsen
- **2020** — Won Adobe North American and Media & Entertainment Seller of the Year; hit 300% to goal
- **2023** — Hit 160% to goal at Adobe, managing global strategic partnerships in Media and Entertainment

## Achievements

- Adobe 2020 North American Seller of the Year
- Adobe 2020 Media & Entertainment Seller of the Year
- Hit 300% of sales goal in FY2020 at Adobe
- Hit 160% of sales goal in FY2023 at Adobe
- Scaled Undertone's sales organization by 300%
- Led Undertone Chicago office to 'Office of the Year' in 2013 and 2014
- Founded the EmpowHER Scholarship at American University in honor of his mother

## Latest updates

- **2023** — Achieved 160% of sales goal at Adobe managing global M&E strategic partnerships
- **2020** — Named Adobe's North American and Media & Entertainment Seller of the Year with 300% goal achievement

## Links

- Website: https://about.me/nelsstromborg
- LinkedIn: http://www.linkedin.com/in/nels-stromborg-36360a4
- Twitter/X: https://twitter.com/nelsstromborg
- Facebook: https://www.facebook.com/nels.stromborg

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Profile page: https://yespress.io/nels-stromborg
Published by YesPress — https://yespress.io
Last updated: 2026-05-31