# Neetu Seth

> Neetu Seth is the founder and CEO of NITS Solutions, a technology and marketing analytics business based in Novi, Michigan, with operations in India. She founded the company in 2009 after a decade as a stay-at-home mother, built its automotive analytics business, and joined the 2016 North American class of EY Entrepreneurial Winning Women.

- **Role:** Founder & CEO at NITS Solutions
- **Organizations:** NITS Solutions, CitiFinancial, ADP-Ebanking
- **Education:** MBA, Eastern Michigan University, Bachelor of Science, Eastern Michigan University, Bachelor of Arts, Guru Nanak Dev University
- **Known for:** Selected for the 2016 North American class of EY Entrepreneurial Winning Women., Founded NITS Solutions in 2009., Led the company when it was selected for Michigan 50 Companies to Watch in 2013.

## Career timeline

- **—** — Worked in financial services at CitiFinancial and as a consultant at ADP-Ebanking; precise dates and sequence not independently established.
- **2009** — Founded NITS Solutions.
- **2013** — NITS selected for Michigan 50 Companies to Watch.
- **2014** — NITS opened its Gurgaon development center on July 22.
- **2015** — NITS moved from Farmington Hills to Novi.
- **2016** — Selected for EY Entrepreneurial Winning Women, North America.
- **2017** — Announced the launch of Aftersales IQ on July 19.

## Achievements

- Selected for the 2016 North American class of EY Entrepreneurial Winning Women.
- Founded NITS Solutions in 2009.
- Led the company when it was selected for Michigan 50 Companies to Watch in 2013.
- NITS reported 100 employees worldwide in its 2017 company history.

## Latest updates

- **2026-05** — Discussed how motherhood helps her prioritize work and family in an interview with Lisa Curtis published by Forbes.
- **2025-03** — NITS Solutions India published a post describing a year-end town hall led by Seth.

## Links

- Website: https://nits.ai/

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Profile page: https://yespress.io/neetu-seth
Published by YesPress — https://yespress.io
Last updated: 2026-10-26