# Nectar Communications

> Nectar Communications is a San Francisco strategic communications agency that helps technology companies, venture firms and consumer brands turn complicated ideas into credible public stories. Founded in 2008 by Rachel Petersen and Tracy Sjogreen, the agency grew from enterprise-tech PR into strategy, external and internal communications, corporate reputation, content, digital and measurement. Next 15 acquired it in 2019, and Nectar now also draws on Marker Collective, a shared product and technology venture with sister agencies Archetype and Outcast.

- **Founded:** 2008
- **Headquarters:** San Francisco, United States
- **Founders:** Rachel Petersen (Co-founder and Partner), Tracy Sjogreen (Co-founder and former Partner)
- **Team size:** Approximately 22 employees in the supplied data; LinkedIn lists the broader 51-200 size band. Nectar had 38 employees when its acquisition was announced in January 2020.
- **Products:** Strategy, External communications, Internal communications, Corporate communications, Content and digital
- **Notable:** Helped Workday through its successful 2012 IPO, according to Business Insider's 2014 profile of the founders., Built an enterprise-technology client base that has included Google, Google Cloud, LinkedIn, Salesforce, Stripe, Plaid, DataRobot and Workday., Expanded to Austin and launched content and digital services before the 2019 acquisition.

## Products & services

- **Strategy** — Custom research and measurement, integrated campaigns, messaging and positioning, narrative development, and answer engine optimization.
- **External communications** — Event strategy and management, media, analyst and creator partnerships, talent brand and thought leadership.
- **Internal communications** — Daily and weekly updates, employee newsletters, blogs, intranet copy and executive communications support.
- **Corporate communications** — CEO and executive platforms, crisis management, employer brand, ESG and public affairs.
- **Content and digital** — Earned, owned, organic and paid social; editorial planning and production; design; video and podcasts.
- **Delve** — A Marker Collective insights engine used by its agencies to analyze news and, through Memo, incorporate article readership data into communications measurement.

## Achievements

- Helped Workday through its successful 2012 IPO, according to Business Insider's 2014 profile of the founders.
- Built an enterprise-technology client base that has included Google, Google Cloud, LinkedIn, Salesforce, Stripe, Plaid, DataRobot and Workday.
- Expanded to Austin and launched content and digital services before the 2019 acquisition.
- Produced a documented pro-forma £7.020 million in net revenue and £1.909 million in pre-tax profit for the year ended January 2020.
- Retained its brand after Next 15 acquired the company and later became one of three founding agencies in Marker Collective.
- Added readership-based measurement to its toolkit through Marker Collective's Memo partnership and Delve platform.

## Latest updates

- **2024-08** — Nectar joined Archetype and Outcast in launching Marker Collective, a shared product builder, business incubator and creative accelerator led by Helena Maus.
- **2024-12** — Marker Collective partnered with Memo to bring article-level readership data into Delve, replacing soft impression counts with a closer view of actual readership.
- **2025-05** — Nectar's website presented an expanded service menu that includes answer engine optimization alongside strategy, external and internal communications, corporate work, and content and digital.
- **2026-07** — Nectar publicly highlighted its communications work around Menlo Ventures' 50th anniversary and $3 billion in new capital, including coverage across Bloomberg, TechCrunch, The Wall Street Journal and Crunchbase.

## Links

- Website: https://nectarpr.com/
- LinkedIn: https://www.linkedin.com/company/nectar-communications
- Twitter/X: https://twitter.com/nectarpr
- Instagram: https://www.instagram.com/nectarpr/
- Facebook: https://www.facebook.com/nectarpr/

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Profile page: https://yespress.io/nectar-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-16