# NCM Associates

> NCM Associates is an employee-owned consulting, training and business intelligence company serving dealerships and manufacturers. Its 20 Groups bring noncompeting operators together to compare financial results, share practices and hold one another accountable; Benchmark reports, Axcessa software and NCM Institute courses support the work.

- **Founded:** 1947
- **Headquarters:** Kansas City, United States
- **Founders:** C.V. Nichols (Co-founder), Maynard Campbell (Co-founder), Bob Morrow (Co-founder)
- **Products:** NCM 20 Groups, Benchmark reports, NCM Institute, Axcessa, HealthCheck
- **Notable:** Developed the automotive 20 Group offering in 1947 from the earlier Dealer Analysis Bureau collaboration., Introduced a computerized composite using punch-card data in 1966., Transferred company ownership to employees in 1988.

## Products & services

- **NCM 20 Groups** — Moderated, self-governed peer groups for similar businesses in noncompeting markets; includes monthly financial composites, peer discussion and accountability.
- **Benchmark reports** — Financial and operational comparisons, including group composites, Profit Trend Analysis, Peer Performance Packages and multi-dealership composites.
- **NCM Institute** — Dealership management education across sales, service, parts, finance and leadership; classroom, virtual and custom programs. Annual subscription excludes GMEP.
- **Axcessa** — Cloud-based reporting application that extracts and aggregates DMS data into dashboards and preformatted dealership reports; NCM says it updates eight times daily.
- **HealthCheck** — Historical benchmarking product launched to compare dealership performance with regional and national benchmarks.
- **In-dealership consulting** — Experienced retail automotive consultants analyze financial results and processes, then help managers develop an action plan.
- **Digital Performance Solutions** — Internet sales and BDC training, digital marketing education, online custom training and mystery shopping. Published rates include $4,500 USD per in-dealership training day plus travel and meeting costs, and $75 per mystery shop.
- **CORE and ECHO** — OEM network performance reporting and dealer-level benchmarking platforms; CORE Lite supports smaller networks and a simulator models operational changes.
- **Travel Solutions** — Full-service corporate and leisure travel division supporting clients and meeting arrangements.

## Achievements

- Developed the automotive 20 Group offering in 1947 from the earlier Dealer Analysis Bureau collaboration.
- Introduced a computerized composite using punch-card data in 1966.
- Transferred company ownership to employees in 1988.
- Acquired Spader Business Management and A World of Training in 2022.
- Acquired Kain Automotive in 2024 after a 15-year partnership.

## Latest updates

- **2026-09** — NCM ARC listed a September 30 article titled “Looking for More Revenue? Look in your Service Center.”
- **2026-04** — NATDA announced its education and service-management-training partnership with NCM, including trailer peer groups and scholarships.
- **2025-10** — Kate Downing of Williams Auto Group was named the Jack Kain GMEP Scholarship recipient.
- **2025-09** — NCM and Blue Flag announced expansion of CORE and ECHO access across APAC.
- **2025-06** — RockED and NCM announced a dealership microlearning partnership.

## Links

- Website: https://ncmassociates.com/
- LinkedIn: https://www.linkedin.com/company/ncm-associates/
- Twitter/X: https://twitter.com/ncmassociates
- YouTube: https://www.youtube.com/NCMAssociates
- Facebook: https://www.facebook.com/NCMAssoc/

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Profile page: https://yespress.io/ncm-associates
Published by YesPress — https://yespress.io
Last updated: 2026-10-02