# NBTV

> NBTV is a New York content studio and video-commerce business founded by Nick and Mike Buzzell. NBTV Studios makes branded entertainment, while NBTV Channels operates Spirits Network and Golf Nation and offers its Buy Bar technology for purchases within streaming video. Its newer Klyq platform extends that approach across lifestyle categories.

- **Founded:** 2006
- **Headquarters:** New York, United States
- **Founders:** Nick Buzzell (Co-founder, Chairman and CEO), Mike Buzzell (Co-founder, CTO and COO)
- **Products:** NBTV Studios, NBTV Channels / Buy Bar, Spirits Network, Golf Nation, Klyq
- **Notable:** Raised a reported USD 10 million Series A in April 2021., Publicly launched Spirits Network in 2019., Launched Golf Nation preview in December 2022 with Suzy Whaley as president.

## Products & services

- **NBTV Studios** — Creative development, branded storytelling, video production and distribution for brands and entertainment clients.
- **NBTV Channels / Buy Bar** — Video-commerce platform for in-video shopping; NBTV describes the Buy Bar as patented and says it is available for licensing to networks and OEMs.
- **Spirits Network** — Spirits-focused original programming, expert curation and an online store with eligible home delivery. Public launch announcement dated August 2019.
- **Golf Nation** — Golf-lifestyle programming with shopping for gear and related products; preview launched December 2022.
- **Klyq** — NBTV Channels subsidiary and shoppable entertainment platform extending the model across lifestyle categories. Investor publication reports a September 2026 nationwide launch and Samsung rollout.

## Achievements

- Raised a reported USD 10 million Series A in April 2021.
- Publicly launched Spirits Network in 2019.
- Launched Golf Nation preview in December 2022 with Suzy Whaley as president.
- Secured Golf Nation distribution on VIZIO WatchFree+.
- Produced Marriott Traveler’s StoryBooked, with a documented Framestore collaboration.
- By 2025, publicly described a licensable Buy Bar platform alongside owned channels.

## Latest updates

- **2025-04** — Golf Nation Android app listing records an April 9 update with bug fixes and minor upgrades.
- **2025-04** — DEGQ interview describes licensing Buy Bar technology to other streaming networks and OEMs.
- **2026-09** — Branded’s investor newsletter reports Klyq nationwide launch and Samsung rollout, with a travel vertical planned for fall; treat as an investor account.
- **2026-10** — Observed GolfNation.com redirect to klyq.tv/golf-nation/watch during research; Klyq privacy page identifies an NBTV Channels subsidiary.

## Links

- Website: https://nbtvinc.com/
- LinkedIn: https://www.linkedin.com/company/nbtv-studios

---

Profile page: https://yespress.io/nbtv
Published by YesPress — https://yespress.io
Last updated: 2026-10-03