# NBC Sports Next

> NBC Sports Next was introduced in 2021 as NBC Sports’ umbrella for sports technology businesses, including GolfNow, GolfPass and SportsEngine. Its products connected sports participants with booking, payments, administration and content. The portfolio changed in 2026: GolfNow moved into independent Versant, which sold substantially all SportsEngine assets to PlayMetrics on May 1. The NBC Sports Next website now redirects to GolfNow for Business.

- **Founded:** 2021
- **Headquarters:** Stamford, United States
- **Products:** GolfNow, GolfPass, GN Pro, GN Premier, ATHENA
- **Notable:** Created a common sports technology brand and leadership structure in August 2021., Acquired Rapid Replay in September 2022 to add youth-sports streaming capabilities., GolfNow checkout round-ups raised the first $1 million for Youth on Course in nine months at an average contribution of $0.36.

## Products & services

- **GolfNow** — Consumer tee-time marketplace linked to golf-course operations, booking and payments technology; retained in Versant after the SportsEngine sale.
- **GolfPass** — Golf content and membership offering with instruction and booking-related benefits; co-founded with Rory McIlroy.
- **GN Pro** — Cloud-based course operations platform combining tee sheets, point of sale, payments and reporting; marketplace and other modules are optional.
- **GN Premier** — Club and membership management including billing, events, food and beverage, accounting and reporting.
- **ATHENA** — Predictive and prescriptive tee-time pricing recommendations with demand analysis and customizable controls.
- **BRS Golf** — Golf booking and club technology business with an international footprint; expanded through Albatros and Digital Golf Solutions acquisitions in 2022.
- **SportsEngine** — Historical youth sports portfolio covering registration, payments, team and tournament administration, class management and video. Substantially all assets sold to PlayMetrics on May 1, 2026.
- **Rapid Replay** — Youth and amateur sports streaming, production and highlights business acquired in 2022 to complement SportsEngine.

## Achievements

- Created a common sports technology brand and leadership structure in August 2021.
- Acquired Rapid Replay in September 2022 to add youth-sports streaming capabilities.
- GolfNow checkout round-ups raised the first $1 million for Youth on Course in nine months at an average contribution of $0.36.
- GolfNow for Business currently reports 9,000 course partners and 3.9 million active bookers and GolfPass members; these are company-reported figures.

## Latest updates

- **2026-01** — Versant separation from Comcast became effective January 2; GolfNow and SportsEngine were among the transferred digital platforms.
- **2026-05** — PlayMetrics completed acquisition of substantially all SportsEngine assets on May 1, including software and payments products.
- **2026-08** — Versant’s second-quarter filing disclosed a $143 million aggregate SportsEngine sale price, subject to adjustments, and $39 million in pretax divestiture losses for the first half of 2026.
- **2026-08** — Versant reported GolfNow revenue growth driven by bookings, payments and subscriptions; the parent also acquired Full Swing on August 3 for approximately $530 million in cash, subject to adjustments.
- **2026-10** — Research observation on October 24: nbcsportsnext.com redirects to GolfNow for Business. This is an observed website state, not an announced legal dissolution date.

## Links

- Website: https://www.nbcsportsnext.com/
- LinkedIn: https://www.linkedin.com/company/nbc-sports-next/
- Facebook: https://www.facebook.com/GolfNowBusiness/

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Profile page: https://yespress.io/nbc-sports-next
Published by YesPress — https://yespress.io
Last updated: 2026-10-24