# Naveen Rajdev

> Naveen Rajdev is a New York-based technology marketing and market-development executive serving as Chief Marketing Officer and Head of Market Development for North America at Tata Consultancy Services. His career has moved across enterprise consulting, global brand leadership, cybersecurity, technology education and cloud, including earlier work at KPMG, Wipro, ColorTokens, Lighthouse and Amazon Web Services. Public interviews reveal a practical creative streak: he introduced trend thinking at Wipro, launched the print-only WOOL magazine, argued that technology brands must be built on human principles and developed a sustained interest in how cities can attract and retain talent.

- **Role:** Chief Marketing Officer & Head of Market Development - North America at Tata Consultancy Services
- **Organizations:** Tata Consultancy Services, Amazon Web Services, ColorTokens, Lighthouse, Wipro, KPMG, A Better Start Initiative, Metro Atlanta Chamber
- **Education:** Undergraduate study in physics
- **Known for:** Led Wipro's global marketing function and brand initiatives as Chief Marketing Officer., Founded and edited WOOL, Wipro's trend-focused print publication about technology, design and innovation., Helped articulate Wipro's 2017 brand repositioning around integrated perspectives across industries, technologies and geographies.

## Career timeline

- **Earlier career** — Worked at KPMG while living in Chicago; a later interview recounts considering, then declining, a move to New Jersey after a mentor prompted him to think about community and family context.
- **2015-2018** — Served as Chief Marketing Officer of Wipro, managing global marketing and brand initiatives during a period of digital and cognitive repositioning.
- **2016** — Publicly advanced the idea that cities should use marketing leadership, resident advocacy and a clear talent proposition to attract businesses and people.
- **2017** — Helped introduce Wipro's new visual identity and discussed his two-year 'trend thinking' horizon, the print-only WOOL magazine and people-centered leadership in public interviews.
- **By 2020** — Was described publicly as a former Wipro CMO, a founding team member of Lighthouse's continuous technology-skills model and a vice president leading enterprise business, partnerships and marketing at ColorTokens.
- **2021-2025** — Spent four years at Amazon Web Services, a period he later described as '1460 Day Ones' marked by launches and achievements.
- **2022-present** — Serves on the executive board of A Better Start Initiative, supporting career access for minority students.
- **2025-11** — Joined Tata Consultancy Services as Chief Marketing Officer and Head of Market Development for North America.

## Achievements

- Led Wipro's global marketing function and brand initiatives as Chief Marketing Officer.
- Founded and edited WOOL, Wipro's trend-focused print publication about technology, design and innovation.
- Helped articulate Wipro's 2017 brand repositioning around integrated perspectives across industries, technologies and geographies.
- Supported Wipro's Future CIO leadership-development program with the Gordon Institute of Business Science.
- Advanced the 'B2i' idea that enterprise brands ultimately communicate with individuals, not abstract businesses.
- Was identified as part of the founding team behind Lighthouse, a continuous technology-skills and apprenticeship model.
- Completed a four-year tenure at Amazon Web Services before joining TCS in 2025.
- Serves on the executive board of A Better Start Initiative.

## Latest updates

- **2025-11** — Announced that he had joined Tata Consultancy Services as Chief Marketing Officer and Head of Market Development for North America after four years at Amazon Web Services.

## Links

- Website: https://www.tcs.com
- LinkedIn: https://www.linkedin.com/in/naveenrajdev
- Twitter/X: https://twitter.com/NuNaveen

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Profile page: https://yespress.io/naveen-rajdev
Published by YesPress — https://yespress.io
Last updated: 2026-08-11