# Native AI

> Native AI is a New York-based market intelligence platform that uses generative AI to build 'Digital Twins' - AI-powered proxies of real consumers assembled from reviews, interviews, surveys and other first- and third-party data. Brands, agencies and market research firms use the platform to chat with clones of their target audience, track products and competitors across the web, and forecast consumer reactions in real time, compressing research timelines that once took weeks into minutes. Founded in 2019 by Frank Pica and Sarah Sanders, the company raised a $3.5M seed round in 2023 and says clients have generated over 275 million Digital Twins to date.

- **Founded:** 2019
- **Headquarters:** New York, United States
- **Founders:** Frank Pica (CEO & Co-Founder), Sarah Sanders (COO & Co-Founder)
- **Team size:** ~17 employees
- **Products:** Digital Twins, Insights Dashboard, Product & Competitor Tracking, Synthetic Output Slider
- **Notable:** Closed a $3.5M seed round in April 2023 led by JumpStart Ventures and Ivy Ventures., Clients have created over 275 million Digital Twins to date., Reduced typical research timelines by roughly 90% versus traditional panels and surveys.

## Products & services

- **Digital Twins** — AI-powered proxies of real consumers, built dynamically from social media, e-commerce reviews, interview transcripts and survey responses. Users can chat with them, ask follow-up questions in context, and forecast reactions to new messaging or products.
- **Insights Dashboard** — A customizable interface for analyzing consumer data, visualizing trends across chart and table formats, and exporting reports for market intelligence.
- **Product & Competitor Tracking** — Automated, product-level monitoring of brands and competitors across distribution channels and retailer reviews on the open web.
- **Synthetic Output Slider** — A control that lets users toggle between 'High Fidelity' (grounded in source data) and 'High Creativity' (more predictive), giving explicit control over AI hallucination.

## Achievements

- Closed a $3.5M seed round in April 2023 led by JumpStart Ventures and Ivy Ventures.
- Clients have created over 275 million Digital Twins to date.
- Reduced typical research timelines by roughly 90% versus traditional panels and surveys.
- Shipped a Synthetic Output Slider giving users explicit control over AI hallucination - an unusual transparency feature.

## Latest updates

- **2024-05** — Reimagined its flagship Digital Twins feature with three enhancements: near-immediate responses, contextual conversational follow-ups, and new visualization options.
- **2023-11** — Featured for making consumer insights interactive, using RAG to ground Digital Twins in first-party data and third-party datasets.
- **2023-04** — Closed $3.5M seed round to disrupt market research with generative AI and Digital Twins.

## Links

- Website: https://gonative.ai
- LinkedIn: https://www.linkedin.com/company/native-ai

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Profile page: https://yespress.io/native-ai
Published by YesPress — https://yespress.io
Last updated: 2026-07-03