# Nathan Rosenstock

> Nathan Rosenstock is the Chicago-based co-founder and CEO of Crafty, a workplace food, beverage and pantry company that grew from four friends making keg deliveries in a borrowed Cadillac into a technology-enabled service operating across more than 45 cities. A former McKinsey consultant and Northwestern graduate, Rosenstock has helped steer Crafty through a pandemic shutdown, an asset-light partner model, national expansion and more than $38 million in reported funding.

- **Role:** CEO and Co-Founder at Crafty
- **Organizations:** Crafty, McKinsey & Company
- **Education:** Bachelor of Arts in Chinese Language and Culture, Northwestern University, Study program, Beijing Foreign Studies University, Study program, Beijing Language and Culture University
- **Known for:** Co-founded and scaled Crafty from a four-person Chicago keg-delivery operation into a workplace pantry provider serving 750-plus office locations in more than 45 cities, according to Crafty., Led Crafty through a pandemic-era business-model pivot from locally operated office service to remote fulfillment and a partner-enabled national model., Oversaw the launch and expansion of Crafty's proprietary platform for workplace pantry spending, products and operations.

## Career timeline

- **2012-2015** — Worked as a management consultant at McKinsey & Company.
- **2015** — Co-founded Crafty in Chicago; the early team delivered kegs from a borrowed Cadillac.
- **2018** — Crafty expanded into the San Francisco Bay Area.
- **2019** — Crafty launched its proprietary workplace food and beverage platform.
- **2020-2021** — Helped lead Crafty's pandemic pivot to remote boxes and an asset-light partner model.
- **2022** — Crafty announced a $10 million Series A after expanding to nearly 30 markets.
- **2023** — Crafty made its debut on the Inc. 5000 and was named a Chicago Tribune Top Workplace.
- **2024** — Crafty announced a strategic alliance and investment with JLL Spark as part of a $10 million round.
- **2025** — Crafty marked its tenth anniversary and expanded its stated footprint beyond 45 cities.
- **2026** — CB Insights reported a $13.19 million convertible-note financing for Crafty.

## Achievements

- Co-founded and scaled Crafty from a four-person Chicago keg-delivery operation into a workplace pantry provider serving 750-plus office locations in more than 45 cities, according to Crafty.
- Led Crafty through a pandemic-era business-model pivot from locally operated office service to remote fulfillment and a partner-enabled national model.
- Oversaw the launch and expansion of Crafty's proprietary platform for workplace pantry spending, products and operations.
- Helped Crafty secure a $10 million Series A in 2022 and a strategic JLL Spark-backed $10 million round announced in 2024.
- Helped Crafty earn a place on the 2023 Inc. 5000 and a 2023 Chicago Tribune Top Workplace designation.

## Latest updates

- **2026-08** — Crafty's official site reported a footprint of 750-plus office locations, 300,000-plus employees supported and more than 45 cities served.
- **2026-03** — CB Insights reported that Crafty raised $13.19 million through a convertible note.
- **2025-11** — Crafty celebrated ten years in business and published a founders' reflection on lessons from the company's first decade.
- **2025-08** — Rosenstock published first-person observations on New York office culture, return-to-office patterns and workplace food trends.
- **2024-11** — Crafty announced a strategic alliance with JLL and an investment from JLL Spark as part of a $10 million funding round.

## Links

- Website: https://www.craftydelivers.com/
- LinkedIn: https://www.linkedin.com/in/nathan-rosenstock/
- Twitter/X: https://twitter.com/Crafty_delivers
- YouTube: https://www.youtube.com/@crafty_delivers
- Instagram: https://www.instagram.com/crafty_delivers/
- Facebook: https://facebook.com/craftydelivers/
- TikTok: https://www.tiktok.com/@crafty_delivers

---

Profile page: https://yespress.io/nathan-rosenstock
Published by YesPress — https://yespress.io
Last updated: 2026-08-27