# Nathalie Tremblay

> Nathalie Tremblay is Tennis Canada’s Vice-President of Marketing Strategy and Customer Experience, an executive whose career has moved through telecommunications, e-commerce, robotics, consulting and sport. She joined the federation in 2022 to lead digital transformation and ticketing, entered its senior management team in 2024, and now works on the fan experience and marketing of the National Bank Open while serving marketing and youth-sport organizations in Québec.

- **Role:** Vice-President, Marketing Strategy and Customer Experience at Tennis Canada
- **Organizations:** Tennis Canada, Association Marketing Québec, Sport Jeunesse Québec, Canadian Marketing Association Customer Experience Council, Adviso, Kinova, DAVIDsTEA, Bell, Yellow Pages Group
- **Nationality:** Canadian
- **Education:** Executive MBA, Université du Québec à Montréal
- **Known for:** Led the Montreal stadium sales team to record National Bank Open tournament revenue in 2023., Helped lead a unified National Bank Open website and fan journey recognized by the 2023 Information is Beautiful Awards., Advanced from Senior Director of Digital Transformation and Ticketing to Tennis Canada’s senior management team within two years.

## Career timeline

- **2007-2010** — Worked in interactive marketing and client strategy at Bell while completing an Executive MBA at Université du Québec à Montréal.
- **2010-2012** — Worked in acquisition and retention marketing at Yellow Pages Group.
- **2014-2016** — Led e-commerce, digital marketing and CRM at DAVIDsTEA.
- **2017-2019** — Served as Vice-President of Marketing and Customer Experience at robotics company Kinova.
- **2020-2022** — Advised organizations on business strategy, digital transformation and customer experience at Adviso and contributed to digital-strategy training.
- **2022** — Joined Tennis Canada as Senior Director of Digital Transformation and Ticketing.
- **2023** — Led the Montreal stadium sales team to record tournament revenue; the redesigned National Bank Open digital experience received Information is Beautiful recognition.
- **2024** — Joined Tennis Canada’s senior management team as Vice-President, Marketing Strategy and Customer Experience and joined the board of Sport Jeunesse Québec.
- **2025** — Helped launch the National Bank Open’s Tennis Playground identity and joined the board of Association Marketing Québec as vice-president.

## Achievements

- Led the Montreal stadium sales team to record National Bank Open tournament revenue in 2023.
- Helped lead a unified National Bank Open website and fan journey recognized by the 2023 Information is Beautiful Awards.
- Advanced from Senior Director of Digital Transformation and Ticketing to Tennis Canada’s senior management team within two years.
- Helped launch the National Bank Open’s Tennis Playground brand platform in 2025.
- Serves as vice-president of Association Marketing Québec and on the board of Sport Jeunesse Québec.
- Has published practical writing on digital transformation, customer experience, data, optimization and brand culture.

## Latest updates

- **2026-06** — Responded publicly to Tennis Canada’s participation study showing more than six million Canadian players and highlighted the 14 percent increase among ages 12-17.
- **2026-03** — Continued serving as vice-president of Association Marketing Québec as it convened Québec marketing leaders around industry change.
- **2025-11** — Was elected a new board member and vice-president of Association Marketing Québec.
- **2025-06** — Was credited on the National Bank Open’s inclusive, Canadian Tennis Playground campaign developed with Sid Lee.
- **2025-04** — Spoke for Tennis Canada at the launch of the National Bank Open’s Tennis Playground identity ahead of the event’s expansion to a two-week format.

## Links

- Website: https://www.tenniscanada.com/profiles/nathalie-tremblay
- LinkedIn: https://www.linkedin.com/in/nathalietremblay

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Profile page: https://yespress.io/nathalie-tremblay
Published by YesPress — https://yespress.io
Last updated: 2026-08-24