# Natasha Franck

> Natasha Franck is the founder and CEO of EON, a New York company giving every garment a unique Digital ID so it can be traced, resold, repaired and authenticated across its entire life. She left a career in urban planning and smart cities to build the CircularID Protocol, an open standard now powering Digital Product Passports for brands like Coach's Coachtopia, Chloe and Mulberry, and feeding into EU regulation that will make these passports mandatory.

- **Role:** Founder & CEO at EON
- **Organizations:** EON (EON Group Holdings), Delos, Jonathan Rose Companies
- **Nationality:** American
- **Education:** Bachelor's Degree, Georgetown University
- **Known for:** Founded EON in 2017 and grew it to roughly 260 employees, Created the CircularID Protocol, an open common language for the fashion product lifecycle, Powered Digital Product Passports for Coach's Coachtopia line, plus Chloe, Mulberry and YOOX Net-a-Porter

## Career timeline

- **pre-2017** — Began career in sustainable urbanism and smart cities at Jonathan Rose Companies
- **pre-2017** — Senior Vice President of Global Business Development at Delos, a smart-cities and sustainable real estate technology company
- **2017** — Founded EON in New York as a digital identity company for fashion, apparel and retail
- **2019** — Launched the CircularID Protocol with leading brands and retailers; recognized at the Disruptor Awards
- **2021** — EON named a digital foundation for circular commerce by the H&M Foundation
- **2023** — Coach launches Coachtopia with Digital Product Passports powered by EON; EON reaches ~$13.1M revenue
- **2024** — Poshmark, EON and Coachtopia launch instant resale in the U.S.; EON reaches ~$22.3M revenue
- **2025** — EON participates in CIRPASS-2 pilot, feeding into EU Digital Product Passport legislation

## Achievements

- Founded EON in 2017 and grew it to roughly 260 employees
- Created the CircularID Protocol, an open common language for the fashion product lifecycle
- Powered Digital Product Passports for Coach's Coachtopia line, plus Chloe, Mulberry and YOOX Net-a-Porter
- Helped enable instant resale with Poshmark and Coachtopia in the U.S.
- Raised a $10M Series A (total funding ~$13.2M) by early 2022
- Contributed to EU Digital Product Passport policy via the CIRPASS-2 pilot

## Latest updates

- **2024-09** — Poshmark, EON and Coachtopia launched instant resale in the U.S. powered by EON's Digital ID technology.
- **2025-04** — EON's CIRPASS-2 pilot work feeds into the EU Commission's Digital Product Passport legislation as a public consultation opens.

## Links

- Website: https://eon.xyz
- LinkedIn: https://www.linkedin.com/in/natashafranck
- Twitter/X: https://twitter.com/natashafranck

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Profile page: https://yespress.io/natasha-franck
Published by YesPress — https://yespress.io
Last updated: 2026-06-03