# Natalie Sunderland

> Natalie Sunderland is the Chief Marketing Officer of Bloom Energy, a San Jose maker of solid oxide fuel cells that turn natural gas, biogas and hydrogen into always-on electricity. A Canadian who started out producing public television in Ontario, she has spent more than two decades building brands in categories most people find hard to explain - wealth management software, health benefits platforms, a 240-year-old bank, and now the machines quietly powering AI data centers. She has repositioned Addepar, rebranded BNY, and been named one of Business Insider's Most Innovative CMOs. Her job at Bloom is to make invisible infrastructure feel inevitable.

- **Role:** Chief Marketing Officer at Bloom Energy
- **Organizations:** Bloom Energy, BNY Mellon, Addepar, Qventus, Castlight Health, Citigroup, American Express
- **From:** Ontario, Canada
- **Nationality:** Canadian
- **Education:** Bachelor of Commerce (Honors), Queen's University, Kingston, Ontario
- **Known for:** Named one of Business Insider's Most Innovative CMOs for 2024, Named Technology Chief Marketing Officer of the Year by wealthmanagement.com in 2020, Introduced a new positioning and brand for BNY Mellon as the 240-year-old firm modernized

## Career timeline

- **Early career** — Began by producing public television programs in Ontario, Canada
- **2000s** — Marketing and product development roles at American Express and Citigroup, including rebuilding Citigroup's brand after the 2008 financial crisis
- **2014** — Helped lead Castlight Health to its IPO
- **2010s** — Marketing leadership at AI company Qventus
- **2010s-2021** — Chief Marketing Officer at Addepar, repositioning the fintech platform as an industry leader
- **2020** — Named Technology Chief Marketing Officer of the Year by wealthmanagement.com
- **2021** — Joined BNY Mellon as Global Head of Marketing and Communications (effective September 20, 2021)
- **2024** — Named one of Business Insider's Most Innovative CMOs
- **2024** — Became Chief Marketing Officer of Bloom Energy (April 2024)

## Achievements

- Named one of Business Insider's Most Innovative CMOs for 2024
- Named Technology Chief Marketing Officer of the Year by wealthmanagement.com in 2020
- Introduced a new positioning and brand for BNY Mellon as the 240-year-old firm modernized
- Repositioned Addepar as a category leader in wealth management technology
- Helped lead Castlight Health to its 2014 IPO
- Rebuilt Citigroup's brand following the 2008 financial crisis

## Latest updates

- **2026-06** — Featured in coverage of Bloom Energy's 2026 Data Center Power Report, framing how AI data center growth depends on solving both power constraints and community concerns.
- **2024-04** — Appointed Chief Marketing Officer of Bloom Energy.

## Links

- Website: https://bloomenergy.com
- LinkedIn: http://www.linkedin.com/in/nataliesunderland

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Profile page: https://yespress.io/natalie-sunderland
Published by YesPress — https://yespress.io
Last updated: 2026-08-14