# Natalie Rumscheidt

> Natalie Rumscheidt is an Ottawa-based bilingual marketing and communications executive whose career has moved through international multi-sport events, Canadian performing arts, national coaching and agricultural marketing. As Chief Marketing Officer at Egg Farmers of Canada, she leads consumer strategy for a familiar kitchen staple, building on decades of experience turning institutions, events and everyday products into ideas people can notice and act on.

- **Role:** Chief Marketing Officer at Egg Farmers of Canada
- **Organizations:** Egg Farmers of Canada, Coaching Association of Canada, National Arts Centre Orchestra, Neptune Theatre, Invest Nova Scotia, Manchester 2002 Commonwealth Games, Sydney Organising Committee for the Olympic Games, Volunteer Ottawa, Ottawa Shooting Stars Basketball Club, Defeat Duchenne Canada
- **From:** Ottawa, Canada
- **Nationality:** Canadian
- **Education:** B.A. in English, St. Francis Xavier University
- **Known for:** Built more than three decades of management experience across consumer marketing, business development, sport and performing arts., Led consumer marketing strategy for Egg Farmers of Canada and the Get Cracking brand., Was the senior Egg Farmers of Canada marketing and nutrition lead credited on the 2025-2026 'Eggs Everywhere' and 'You have eggs' campaign work.

## Career timeline

- **1998-2000** — Worked in sport entries and qualifications for the Sydney Organising Committee for the Olympic Games, including the Sydney 2000 Olympic and Paralympic Games period.
- **2001-2002** — Served as Road Events Manager for the Manchester 2002 Commonwealth Games.
- **2003-2004** — Worked as Marketing and Special Projects Manager at Invest Nova Scotia.
- **2004-2006** — Worked as Marketing Manager at Neptune Theatre.
- **2006-2014** — Served as Senior Marketing Manager at the National Arts Centre, with work connected to the National Arts Centre Orchestra.
- **2014-2022** — Led marketing and communications at the Coaching Association of Canada.
- **2022-present** — Joined Egg Farmers of Canada to lead marketing and nutrition and its consumer marketing strategy; current company directories identify her as Chief Marketing Officer.
- **2025** — Presented Canadian egg-consumption trends and consumer behavior at the Egg Farmers of Ontario annual general meeting.
- **2025-2026** — Credited as the senior marketing and nutrition lead on the Get Cracking 'Eggs Everywhere' and 'You have eggs' campaign work.

## Achievements

- Built more than three decades of management experience across consumer marketing, business development, sport and performing arts.
- Led consumer marketing strategy for Egg Farmers of Canada and the Get Cracking brand.
- Was the senior Egg Farmers of Canada marketing and nutrition lead credited on the 2025-2026 'Eggs Everywhere' and 'You have eggs' campaign work.
- Led marketing and communications at the Coaching Association of Canada from 2014 to 2022.
- Held operational and communications roles connected to the Sydney 2000 Olympic and Paralympic Games and the Manchester 2002 Commonwealth Games.
- During her Coaching Association of Canada tenure, the Responsible Coaching Movement campaign generated close to four million impressions, more than 1,000 pledges and over 200,000 combined views for its English and French awareness videos.
- Served as Vice-Chair of Volunteer Ottawa's board and appeared before an Ottawa city committee as a Volunteer Ottawa delegate.

## Latest updates

- **2026-03** — Shared insights and trends on the Canadian egg market during Egg Farmers of Ontario's 61st annual general meeting.
- **2026-02** — Credited as Director of Marketing and Nutrition on the 'You have eggs' campaign created with Rethink Montreal.
- **2025-09** — Helped launch the Get Cracking 'Eggs Everywhere' campaign, using the egg's shape and everyday meal moments to keep eggs top of mind.
- **2025-03** — Presented 'Digesting Data: Insights into Canadian Consumer Behaviour, Trends, and Attitudes in Egg Consumption' at the Egg Farmers of Ontario annual general meeting.

## Links

- Website: https://eggfarmers.ca
- LinkedIn: https://www.linkedin.com/in/nrumscheidt

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Profile page: https://yespress.io/natalie-rumscheidt
Published by YesPress — https://yespress.io
Last updated: 2026-08-24