# Natalie Norcross

> Natalie Addis Norcross was an interior designer and entrepreneur who founded A Design Partnership, a public relations and marketing agency serving designers, architects and home brands. After selling her interest in her design firm in 2008, she turned requests for business advice into a communications practice and later created Interior Design PR. Moon Holdings acquired A Design Partnership in March 2025; she became chief growth officer. She died on September 25, 2025.

- **Role:** Deceased; founder, former CEO and Chief Growth Officer at A Design Partnership
- **Organizations:** A Design Partnership, Distinctive Design Company, Natalie Norcross and Associates, Interior Design PR, Forbes Agency Council
- **From:** Torrance, United States
- **Education:** Fashion Institute of Design & Merchandising, Los Angeles
- **Known for:** Built A Design Partnership into a specialist agency acquired by Moon Holdings in 2025., Founded the DIY publicity platform Interior Design PR., Led an agency included in The PR Net 100 in 2021.

## Career timeline

- **2000** — Graduated from FIDM in Los Angeles; began the design-business chapter described by her agency.
- **2000–2008** — Served as principal of Distinctive Design Company for eight years.
- **2008** — Sold her interest in the design firm to her business partner; peers subsequently sought help with marketing and business development.
- **2018** — Appeared on Business of Design to discuss marketing and social media for interior designers.
- **2020** — Discussed her newly launched Interior Design PR platform in Love Happens and appeared on A Well-Designed Business episodes 506 and 544.
- **2021** — A Design Partnership included in The PR Net 100; its profile reported more than 16 team members.
- **2022** — Discussed publicity and company culture on Resilient by Design episode 104.
- **2025-03** — Moon Holdings acquired A Design Partnership; Mike Krass became CEO and Norcross became Chief Growth Officer. Announcement reported 26 team members.
- **2025-09-25** — Died in Charlotte, North Carolina.

## Achievements

- Built A Design Partnership into a specialist agency acquired by Moon Holdings in 2025.
- Founded the DIY publicity platform Interior Design PR.
- Led an agency included in The PR Net 100 in 2021.
- Her design practice produced a signature collection spanning carpets, wallpapers, fabrics, bed linens and furniture.
- Served as a Forbes Agency Council member and published a 2018 council article on social and content marketing.

## Latest updates

- **2025-10** — A Design Partnership published a remembrance of its founder and described the continuing work of her team.
- **2025-09** — Norcross died on September 25, 2025.
- **2025-03** — Moon Holdings announced the acquisition of A Design Partnership and her transition to Chief Growth Officer.

## Links

- Website: https://www.adesignpartnership.com/
- LinkedIn: https://www.linkedin.com/in/natalienorcross
- Twitter/X: https://twitter.com/NatalieNorcross
- Instagram: https://www.instagram.com/adesignpartnership/

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Profile page: https://yespress.io/natalie-norcross
Published by YesPress — https://yespress.io
Last updated: 2026-10-25