# Natalie Jones

> Natalie Jones is the Chief Marketing Officer of Tangerine Bank, where she translates a branchless banking proposition into practical consumer ideas, partnerships and campaigns. A Queen's University commerce graduate, she began her career at Capital One in 2007, moved to Scotiabank in 2017 and was promoted to lead Tangerine marketing in 2023. Her public work has linked banking to small financial milestones, urban mobility, basketball fandom, inclusive youth programs and everyday savings.

- **Role:** Chief Marketing Officer at Tangerine Bank
- **Organizations:** Tangerine Bank, Scotiabank, Capital One
- **Education:** Bachelor of Commerce, Queen's University
- **Known for:** Promoted to Chief Marketing Officer of Tangerine Bank in 2023., Helped bring Tangerine's 'inchstones' financial-goals campaign to Pinterest in 2024., Represented Tangerine in launching a national partnership with motionball and motionballU in 2024.

## Career timeline

- **2007** — Began her career at Capital One, later holding a series of brand marketing roles through senior marketing manager.
- **2017** — Joined Scotiabank as Director of Marketing, Primary Customer Growth.
- **2017-2023** — Advanced at Scotiabank through marketing leadership roles covering deposits and investments, eventually becoming a vice president.
- **2023** — Promoted to Chief Marketing Officer of Tangerine Bank.
- **2024** — Led or represented Tangerine marketing around the Pinterest 'inchstones' campaign and a national motionball partnership.
- **2025** — Represented Tangerine campaigns involving an airline baggage-fee rebate, financial-literacy content and Bike Share Toronto's Bike For Free Day.
- **2025-2026** — Credited on Tangerine's 'Never Too Invested' Toronto Raptors campaign and Fangerine Fridays partnership programming.

## Achievements

- Promoted to Chief Marketing Officer of Tangerine Bank in 2023.
- Helped bring Tangerine's 'inchstones' financial-goals campaign to Pinterest in 2024.
- Represented Tangerine in launching a national partnership with motionball and motionballU in 2024.
- Represented Tangerine's 2025 Bike For Free Day partnership with Bike Share Toronto.
- Credited as Tangerine Chief Marketing Officer on the 2025 'Never Too Invested' Toronto Raptors campaign.
- Led marketing while Tangerine was recognized as the number-one bank in Canada in Forbes' 2025 and 2026 World’s Best Banks rankings.

## Latest updates

- **2026-07** — Tangerine's official leadership page continued to list Jones as Chief Marketing Officer.
- **2026-07** — Jones shared Tangerine's recognition as the number-one Canadian bank in Forbes' 2026 World’s Best Banks list for a second consecutive year.
- **2025-11** — Jones represented Tangerine in the Toronto Raptors' announcement of Fangerine Fridays for the 2025-2026 season.
- **2025-06** — Jones announced Tangerine's returning Bike For Free Day partnership with Bike Share Toronto.
- **2025-04** — Jones was quoted in Tangerine's FinTok research about balancing financial discipline with occasional treats.

## Links

- Website: https://www.tangerine.ca
- LinkedIn: https://www.linkedin.com/in/natalie-jones-b3498421

---

Profile page: https://yespress.io/natalie-jones
Published by YesPress — https://yespress.io
Last updated: 2026-08-24