# Narrative I/O

> Narrative I/O is a New York-based data infrastructure company that makes incompatible data work together. Its platform automatically normalizes disparate datasets, resolves identity, and lets companies securely buy, sell, enrich, and activate data - increasingly delivered natively inside a customer's own Snowflake environment so no data has to move. Founded in 2016 by Nick Jordan and led since 2023 by CEO Tim Mahlman, Narrative serves marketers, data scientists, and enterprises including Nielsen, TransUnion, Experian, and Fanatics.

- **Founded:** 2016
- **Headquarters:** New York, United States
- **Founders:** Nick Jordan (Founder (former CEO), previously at Tapad, Adobe, Yahoo)
- **Team size:** ~29 employees
- **Products:** Rosetta Stone Normalization Engine, Identity Orchestrator, Marketplace, Narrative Anywhere, Powered by Snowflake, Connectors
- **Notable:** Named a Data & Identity 'One to Watch' in Snowflake's 2026 Modern Marketing Data Stack report, Launched Narrative Anywhere as a Snowflake Native App (2024), Patented Rosetta Stone normalization engine

## Products & services

- **Rosetta Stone Normalization Engine** — Patented AI-powered engine that normalizes disparate data schemas and values into a unified catalog at the query level, eliminating traditional ETL and schema-mapping bottlenecks.
- **Identity Orchestrator** — Builds unified customer profiles and composable identity graphs inside secure cloud environments for identity resolution.
- **Marketplace** — A composable hub for buying and selling data plus skills, connectors, and AI workflows - reimagined beyond a simple data exchange.
- **Narrative Anywhere, Powered by Snowflake** — Snowflake Native App that runs Narrative's normalization, identity, and marketplace capabilities directly inside a customer's own Snowflake environment with no data movement.
- **Connectors** — Direct activation connectors that deliver audiences to destinations like Meta, Google, and Yahoo DSP.
- **Model Studio** — Tooling for training custom and predictive models on collaborated data.

## Achievements

- Named a Data & Identity 'One to Watch' in Snowflake's 2026 Modern Marketing Data Stack report
- Launched Narrative Anywhere as a Snowflake Native App (2024)
- Patented Rosetta Stone normalization engine
- Partnered with Snowflake and The Trade Desk to move data marketplace sales into the cloud
- Raised over $20M across seed and Series A rounds

## Latest updates

- **2026-06** — Recognized by Snowflake as a Data & Identity 'One to Watch' in the Modern Marketing Data Stack report.
- **2025** — Reimagined its Marketplace as a composable hub for data and AI work, adding skills, connectors, and workflows.
- **2024-06** — Introduced Narrative Anywhere, Powered by Snowflake, as a native app for in-cloud data collaboration.
- **2023-10** — Partnered with Snowflake and The Trade Desk to syndicate third-party data via Snowflake Marketplace.
- **2023-05** — Tim Mahlman named CEO; founder Nick Jordan moved to a strategic role.

## Links

- Website: https://narrative.io
- LinkedIn: https://www.linkedin.com/company/narrative-io
- Twitter/X: https://twitter.com/narrative_io
- YouTube: https://www.youtube.com/@narrativeio
- Facebook: https://facebook.com/narrative.io/

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Profile page: https://yespress.io/narrative-i-o
Published by YesPress — https://yespress.io
Last updated: 2026-07-18